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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Chronological Backlash | Main | FH Boom Daily Digest - May 19, 2008 »

FH Boom Daily Digest - May 16 2008

Top News From Today's "Boomiverse"

New retirees more likely to relocate
Ilyce Glink
Baltimore Sun
May 16, 2008

Overview: “The oldest are 62 and just old enough to start collecting Social Security and qualifying for a reverse mortgage. But for this group of Americans, retirement looks a whole lot different, according to Gene Warren, president and chief executive of Thomas, Warren and Associates.”

http://www.baltimoresun.com/business/realestate/bal-glink0516,0,5606346.column

CNBC's "Survival Guide: Boomer Angst" And The Retirement Crisis
Bob Pisani
CNBC
May 15, 2008

Overview: “This Friday at 9 pm EST and midnight, CNBC will air a special, "Boomer Angst," on the difficulties the baby boomers are facing in their retirement. We did a similar special a year and a half ago, and the facts have not improved since then.”

http://www.cnbc.com/id/24652389

The Coming Boom in Boomer-Friendly Transport
Jim Henry
WRCB-TV
May 15, 2008

Overview: “The oldest baby boomers start turning 65 in less than three years, but car-crazed American society isn't ready, and neither are the boomers themselves. Cars, highways, street signs, public transportation, and politics are all changing to accommodate an increase of roughly 20 million Americans over age 65, from 2004 to 2020.”

http://www.wrcbtv.com/Global/Story.asp?S=8323030

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Comments (1)

Rita:

Thanks for the information on CNBC's "Survival Guide: Boomer Angst" And The Retirement Crisis. It's helpful to have the latest information on what's happening in boomer retirement.

I write a blog for boomer consumers called The Survive and Thrive Boomer Guide at http://boomersurvive-thriveguide.typepad.com.

Rita

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