About the Blog

How many times in a marketing career does one get to be a revolutionary!
Read More

"Content Marketing" on FH Boom

For Media

Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
Read More

Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Research

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

Blog Honor Roll

« FH Boom Daily Digest - May 14, 2008 | Main | Chronological Backlash »

FH Boom Daily Digest - May 15, 2008

Top News From Today's "Boomiverse"

The Baby Boomer's Guide to the Next Great Adventure Opens to Rave Reviews
PR Web
May 14, 2008

Overview: “This year, more than 4 million baby boomers will turn 50 -- that's more than 12,000 a day. They are the single largest generation in history, with more discretionary income than any other age group. The launch of PreRetirementLife.com marks the beginning of a new set of online retirement services for this trend-setting generation.”

http://www.prweb.com/releases/boomer/retirement/prweb937614.htm

Keys to engaging boomers as volunteers: 'They crave experience' (and want to be recognized)
Scott Russell
MinnPost.com
May 14, 2008

Overview: “I was with 400-plus people at the "Boomers and Civic Engagement: Opportunities and Challenges" conference at the Minneapolis Convention Center. Attendees were mostly nonprofit leaders searching for ideas to attract boomer volunteers; as boomers near retirement age, they offer a large pool of potential help. So how do nonprofits attract boomers? Bottom line, said Mark: Sell volunteering as a new experience. ‘The most important insight we can gather from the marketplace is that boomers buy experience. They crave experience.’”

http://www.minnpost.com/scottrussell/2008/05/14/1844/keys_to_attracting_boomer_volunteers_they_crave_experience_and_want_to_be_recognized

Posted by Boomer Daily Digest on May 15, 2008 10:25 AM |

TrackBack

TrackBack URL for this entry:
http://www.theboomerblog.com/mt/mt-tb.cgi/616.

Comments (1)

Rita:

The PreRetirementLife.com Web site looks good, except, under Anti-Aging, it has too much information on plastic surgery and harmful methods such as Botox.

I write a blog for boomer consumers called The Survive and Thrive Boomer Guide at http://boomersurvive-thriveguide.typepad.com.

Rita

Posted by Rita | May 21, 2008 10:31 PM

Posted on May 21, 2008 22:31

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)