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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« From the Left-Handed Student Desk | Main | FH Boom Daily Digest - May 14, 2008 »

FH Boom Daily Digest - May 13, 2008

Top News From Today's "Boomiverse"

Survey: 1 in 10 boomers borrowing for everyday expenses
Ellen Simon
Associated Press
May 13, 2008

Overview: “The economic downturn is hitting roughly one in 10 middle-aged and older Americans especially hard, compelling them to borrow money for everyday living expenses and to seek help from family, friends or charities, according to a survey released Tuesday by the AARP.”

http://ap.google.com/article/ALeqM5j0cr-f5ZqUDSJSYEo9hZkVC2U7lgD90KH8RO6

Boomers' latest impact is on college campuses
M.S. Enkoji
Sacramento Bee
May 11, 2008

Overview: “College acceptance letters aren't going out to only new high school graduates. More than ever, it's their parents waiting for that letter. Many baby boomers return to school for economic necessity or to start new careers. This idea of higher learning later in life is also fueling a rapidly growing retirement option: university retirement communities.”

http://www.insidebayarea.com/oaklandtribune/localnews/ci_9229623

Amazing Places to Live the Rest of Your Life
RisMedia.com
May 13, 2008

Overview: “Barbara Corcoran has built her career on knowing where people will live even before they know it themselves. In NEXTVILLE: Amazing Places to Live the Rest of Your Life, she turns her incomparable real estate eye on Baby Boomers planning for retirement and predicts “the next big things” in real estate for that enormous demographic.”

http://rismedia.com/wp/2008-05-12/amazing-places-to-live-the-rest-of-your-life/

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