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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom Daily Digest - May 12, 2008

Top News From Today's "Boomiverse"

Retiring boomers seek new meaning
Deirdre Conner
The Times-Union
May 12, 2008

Overview: “Baby boomers - officially described as people born between 1946 and 1964 - are on the precipice of retirement. That's why a United Way task force is searching for ways to use the boomer talent pool to avoid a shortage of workers and channel boomers into volunteer or paid public service roles.”

http://www.jacksonville.com/tu-online/stories/051208/met_278011826.shtml

Boomers must be groomers
Margaret Gainer
The Times-Standard
May 11, 2008
Overview: “One of my theories about this leadership gap has to do with the Boomer psyche. The Baby Boomer generation, born between 1946 and 1951, is the largest and one of the most idealistic generations that ever entered this world. I'm a Boomer, and like many, as a young adult, I was confident that we were going to change the world. We were going to clean up the environment and solve poverty, social injustice, disease and end war. That idealism drives my work ethic every day.”

http://www.times-standard.com/business/ci_9223882

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Comments (1)

Rita:

Thanks for the information on boomers in public service, either as workers or as volunteers.

I write a blog for boomer consumers called The Survive and Thrive Boomer Guide at http://boomersurvive-thriveguide.typepad.com

Rita

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