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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« How The Baby Boomers Can Save Healthcare: Part II | Main | FH Boom Daily Digest- May 30, 2008 »

FH Boom Daily Digest- May 29, 2008

Top News from Today's "Boomiverse"

How an Older Worker Can Get the Interview
Liz Wolgemuth
U.S. News and World Report
May 28, 2008

Overview: “While the economy is rocky for all age groups and jobs are scarcer than they were a year ago, older workers may face employers who think they're overqualified, too expensive, or—not to put too fine a point on it—just too old.”

http://www.usnews.com/articles/business/careers/2008/05/28/how-an-older-worker-can-get-the-interview.html

Finally, a stylish phone for baby boomers
Gina Hughes
Yahoo! Tech
May 28, 2008

Overview: “Pantech, the company that brought us the world's smallest camera flip phone, is now targeting the baby boomer market with its stylish Pantech Breeze phone which includes simplified menus, an oversized display, a large keypad, and quick-call keys under the screen to keep emergency contacts on speed dial.”

http://tech.yahoo.com/blogs/hughes/27963/finally-astylish-phone-for-baby-boomers/

500 Most Useful Web Sites for 50 Plus Baby Boomers Named by PreRetirementLife.com for 2008
PRWeb
May 28, 2008

Overview: “If you are one of the more than 12,000 Baby Boomers who turn 50 today, then finding resources and discounts online just got a lot easier. PreRetirementLife.com announced its new 2008 online Directory of the 500 "most useful" web sites for helping adults aged 50-64 meet the challenges and opportunities of their life stage.”

http://www.prweb.com/releases/retirement-planning/websites-for-boomers/prweb975384.htm

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