Top News from Today's "Boomiverse"

Wellness; Casual Games Play a Critical Role in Health and Wellness
BusinessWire
April 22, 2008

Overview: “A recent Big Fish Games customer survey shows baby boomers are playing games as a way to promote mental and physical wellness. Respondents stated that benefits of playing casual games included reduced stress, better concentration, improved vision, increased memory and a reduction in unhealthy habits.”

http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20080422005954&newsLang=en

Not Your Parents' Travel Guide: From Active Vacations to Luxury Travel, Find the Best at BoomVoyage
Emediawire
May 1, 2008

Overview: “BoomVoyage, a Web-based travel style guide for Baby Boomers launched today. Founder Jeanne Parrent said, ‘When it comes to travel, Boomers have been there, done that. Now they want to go to new, exotic destinations responsibly and to experience familiar places in unique ways.’ As the age group that travels the most and spends the most on their trips, Boomers are redefining mid-life and travel."

http://www.emediawire.com/releases/adventure_vacations/family_vacations/prweb908254.htm

The best of The Boomer Blog

The other day I was standing in line at the grocery store and a boomer-aged woman uttered to the check out lady, “thank God the holidays are over…I’m exhausted.” The holidays, while they offer an important pause for Americans, are often emotionally charged for many families. This is especially true for boomers, who as “sandwich generation” caretakers are encountering unfamiliar and sensitive terrain as they simultaneously attempt to care for young adult children returning back from their first semester at college and older parents, who are stubbornly (yet understandably) refusing to give up their car keys, get a hearing aid or visit a financial planner.

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

Instead of Breaking Hips, They're Breaking Into Hip-Hop
Robin Givhan
The Washington Post
May 4, 2008

Overview: “There's something immediately amusing about the sight of a senior citizen dressed in an oversize basketball jersey and executing hip-hop dance moves. It's the classic fish-out-of-water giggle, the same incongruity that makes folks chuckle when they see a toddler dressed up in a business suit and looking like a miniature hedge fund executive.”

http://www.washingtonpost.com/wp-dyn/content/article/2008/05/02/AR2008050200998.html

Traveling boomers are taking families along
Sally Walker Davies
Detroit Free Press
May 4, 2008

Overview: “Whether it's grandparents taking their grandkids on a cruise or generations of a family meeting for a special occasion, multigenerational travel has many forms, says Linda Raymer, president of the vacation division of Nashville, Tenn.-based Travelink.”

http://www.freep.com/apps/pbcs.dll/article?AID=/20080504/FEATURES07/805040539/1032/FEATURES07

Retire? Oldest boomers redefining the concept
Mary Jo Layton
Orlando Sentinel
May 4, 2008

Overview: “The nation's oldest baby boomers are turning 62 this year and are eligible to collect Social Security -- a milestone that's prompting jokes about Starbucks in nursing homes and serious debate over the pros and cons of retirement.”

http://www.orlandosentinel.com/orl-keepworking08may04,0,1219760.story

The best of The Boomer Blog

FH Boom has collaborated on a research study in conjunction with NMI’s proprietary Healthy Aging/Boomer™ (HAB) research project to give marketers a first glimpse of the Boomer consumer at age 70. Hint: think of boomers at 70 not so much as revolutionaries, but as ‘retrolutionaries’. By this definition, retrolutionaries are the vast majority of Boomer-aged consumers who are aiming to get their monetary expenditures in better alignment with values formed at an earlier stage in their lives. Think the 2016 version of Birkenstocks and the equivalent of VW back in the 60's: living affordably, but with style.

"For the rest of today's blog, continue at The Boomer Blog"

Top News From Today's "Boomiverse"

Plus 50 Initiative Reaches Out To Graying Students
Matthew C. Keegan
SayCampusLife.com
May 6, 2008

Overview: “Thanks to an initiative developed for 15 colleges, baby boomers are being targeted as prospective students. Program organizers explain that the project is designed to help with one of the largest generational shifts impacting our country, as baby boomers approach retirement and consider how to keep themselves active, healthy, and involved in careers and projects of importance to them.”

http://www.saycampuslife.com/2008/05/06/plus-50-initiative-reaches-out-to-graying-students/

Walker's World: Bye-bye boomers
Martin Walker
United Press International
May 5, 2008

Overview: “The victory of Boris Johnson in London's mayoral election represents the emergence of a new generation of politicians into the struggle for power. The baby boomers are starting the long, sad slide into senescence. The generation X-ers are on the march.”

http://www.upi.com/International_Security/Emerging_Threats/Analysis/2008/05/05/walkers_world_bye-bye_boomers/6078/print_view/

Top News From Today's "Boomiverse"

Plus 50 Initiative Reaches Out To Graying Students
Matthew C. Keegan
SayCampusLife.com
May 6, 2008

Overview: “Thanks to an initiative developed for 15 colleges, baby boomers are being targeted as prospective students. Program organizers explain that the project is designed to help with one of the largest generational shifts impacting our country, as baby boomers approach retirement and consider how to keep themselves active, healthy, and involved in careers and projects of importance to them.”

http://www.saycampuslife.com/2008/05/06/plus-50-initiative-reaches-out-to-graying-students/

Walker's World: Bye-bye boomers
Martin Walker
United Press International
May 5, 2008

Overview: “The victory of Boris Johnson in London's mayoral election represents the emergence of a new generation of politicians into the struggle for power. The baby boomers are starting the long, sad slide into senescence. The generation X-ers are on the march.”

http://www.upi.com/International_Security/Emerging_Threats/Analysis/2008/05/05/walkers_world_bye-bye_boomers/6078/print_view/

Top News from Today's "Boomiverse"

Canada's Baby Boomers are Lacking in the Bedroom
Newswire.ca
May 7, 2008

Overview: “If you're a Canadian Baby Boomer, new research indicates you likely have a complicated and unhealthy relationship with sleep at a time when you need it the most.”

http://www.newswire.ca/en/releases/archive/May2008/06/c5179.htmlCnews.canoe.ca

Baby Boomer Brain Drain Looms
David McCann
Cfo.com
May 7, 2008

Overview: “Companies may be having a hard time finding qualified young people to fill their junior accounting and finance positions, but that's nothing compared to the struggles they'll likely be facing in the next few years at the other end of the age spectrum. The long-dreaded era of Baby Boomer retirements has finally dawned, and with the oldest Boomers turning 62 this year, the fallout may reach epic proportions in the early years of the next decade.”

http://www.cfo.com/article.cfm/11324070/1/c_11324249?f=home_todayinfinance&x=1

Boomers' spending goes bust
Thomas Kostigen
MarketWatch.com
May 6, 2008

Overview: “One in four affluent 60-year-olds are downsizing their lifestyle by contributing less to charity, canceling vacations, reducing retirement saving or postponing retirement altogether, according to a national survey conducted by Bell Investment Advisors in Oakland, Calif.”

http://www.marketwatch.com/news/story/baby-boomers-spending-goes-bust/story.aspx?guid=%7B5C845AB5-7FD8-4C3E-9D5F-818990B01806%7D

No, not the liquid in the bottle. The bottle, itself. Changes are brewing in the world of plastic bottles and the boomer demographic. But based on a combination of market research—and common sense—this is just the tip of the ice cube…

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

Boomers troll Net on sites of their own
Oshkosh Northwestern
May 8, 2008

Overview: “Eons is one of at least two dozen social networks aimed squarely at Baby Boomers, the population bubble born between 1946 and 1964 that has defied traditional perceptions of aging and retirement. Many boomers jumped into the Internet mashup to keep track of their kids on Facebook or MySpace, then moved on to their own networks in search of more common ground.”

http://www.thenorthwestern.com/apps/pbcs.dll/article?AID=/20080508/OSH04/805080301/1168

A Destination Site For "Sonic Boomers" Who Like It Loud
Glen Boyd
Blogcritics.org
May 7, 2008

Overview: “A former publicist at Warner Bros. Records who also put in a few years working for Neil Young, Bentley was a guy who saw a void that desperately needed filling. Like a lot of aging baby boomers not yet quite ready to hang up their rock and roll shoes, for Bentley the mind was still willing. It was just in sore need of a destination.”

http://blogcritics.org/archives/2008/05/07/223205.php

Boomer Women Broke Barriers, but Now They're Retiring Broke
Redorbit.com
May 6, 2008

Overview: “Women on the leading edge of the baby boom generation are also at the forefront of other trends ones that may work to their detriment in retirement.”

http://www.redorbit.com/news/business/1373299/boomer_women_broke_barriers_but_now_theyre_retiring_broke/

Affluent Boomers Adjust Portfolios Because of Economic Worries
Rebecca Moore
PlanAdviser.com
May 6, 2008

Overview: “A press release on the survey results said almost one quarter (23%) of affluent Boomers turning 60 this year said they are planning to change their investment strategy in preparation for a potential recession.”

http://www.planadviser.com/research/article.php/2176

Top News From Today's "Boomiverse"

Baby Boomers Still Misunderstand Disability Income
Occupational Health & Safety
May 7, 2008

Overview: “According to a new survey conducted by Harris Interactive on behalf of America's Health Insurance Plans, most baby boomers overestimate the breadth and depth of the public safety net available for workers who suffer a disability, believing public programs provide disability benefits to more people than they actually do and overestimating the amount of benefits available.”

http://www.ohsonline.com/articles/62408/

When $1 Million Isn't Enough
Emily Brandon
Planning-to-Retire Blog
May 7, 2008

Overview: “Is a million dollars enough to retire comfortably on? Many baby boomer millionaires don't think so, especially once recession fears come into play.”

http://www.usnews.com/blogs/planning-to-retire/2008/05/07/when-1-million-isnt-enough.html

Mine is Longer Than Yours
Michael Kinsley
The New Yorker
April 7, 2008

Overview: “Extending your own life expectancy is the most selfish motive imaginable for doing anything. Do it, by all means.”

http://www.newyorker.com/reporting/2008/04/07/080407fa_fact_kinsley

Another publication for “not seniors”—but rather, boomers: The Next 50, a slick little magazine out of Virginia. But read the fine print and you’ll recognize the key issue that all 50+ publications have to (and usually fail to) successfully address.

"For the rest of today's blog, continue at The Boomer Blog"

Top News From Today's "Boomiverse"

Retiring boomers seek new meaning
Deirdre Conner
The Times-Union
May 12, 2008

Overview: “Baby boomers - officially described as people born between 1946 and 1964 - are on the precipice of retirement. That's why a United Way task force is searching for ways to use the boomer talent pool to avoid a shortage of workers and channel boomers into volunteer or paid public service roles.”

http://www.jacksonville.com/tu-online/stories/051208/met_278011826.shtml

Boomers must be groomers
Margaret Gainer
The Times-Standard
May 11, 2008
Overview: “One of my theories about this leadership gap has to do with the Boomer psyche. The Baby Boomer generation, born between 1946 and 1951, is the largest and one of the most idealistic generations that ever entered this world. I'm a Boomer, and like many, as a young adult, I was confident that we were going to change the world. We were going to clean up the environment and solve poverty, social injustice, disease and end war. That idealism drives my work ethic every day.”

http://www.times-standard.com/business/ci_9223882

After turning 60, I decided to start spending my retirement by working toward a master’s degree at a first-rank university. It wasn’t long before I had two epiphanies:

One – It’s the most legal fun I’ve had in 40 years.

Two – I have to sit in front so I can hear everything and see what's on the blackboard or the fine print on the slides, and I need a left-handed desk in order to avoid cramps in my note-taking hand.

For the rest of today's blog, continue at TheBoomerBlog.com

Top News From Today's "Boomiverse"

Survey: 1 in 10 boomers borrowing for everyday expenses
Ellen Simon
Associated Press
May 13, 2008

Overview: “The economic downturn is hitting roughly one in 10 middle-aged and older Americans especially hard, compelling them to borrow money for everyday living expenses and to seek help from family, friends or charities, according to a survey released Tuesday by the AARP.”

http://ap.google.com/article/ALeqM5j0cr-f5ZqUDSJSYEo9hZkVC2U7lgD90KH8RO6

Boomers' latest impact is on college campuses
M.S. Enkoji
Sacramento Bee
May 11, 2008

Overview: “College acceptance letters aren't going out to only new high school graduates. More than ever, it's their parents waiting for that letter. Many baby boomers return to school for economic necessity or to start new careers. This idea of higher learning later in life is also fueling a rapidly growing retirement option: university retirement communities.”

http://www.insidebayarea.com/oaklandtribune/localnews/ci_9229623

Amazing Places to Live the Rest of Your Life
RisMedia.com
May 13, 2008

Overview: “Barbara Corcoran has built her career on knowing where people will live even before they know it themselves. In NEXTVILLE: Amazing Places to Live the Rest of Your Life, she turns her incomparable real estate eye on Baby Boomers planning for retirement and predicts “the next big things” in real estate for that enormous demographic.”

http://rismedia.com/wp/2008-05-12/amazing-places-to-live-the-rest-of-your-life/

Top News From Today's "Boomiverse"

Majority of Boomers Are Using Rebate Checks to Pay Bills, Buy Necessities or Save for Retirement, According to Eons.com Poll
Market Wire
May 13, 2008

Overview: "Today, Eons.com, the largest social networking site for baby boomers, revealed the findings of its 'Rebate Check Boomer Poll' which polled more than 700 members of the Eons.com community.”

http://www.marketwire.com/mw/release.do?id=855652

When marketing tourism, age matters, expert says
Mike Gorrell
The Salt Lake Tribune
May 13, 2008

Overview: “One size definitely does not fit all when it comes to marketing tourism destinations to people of different ages.”

http://www.sltrib.com/ci_9251120

Top News From Today's "Boomiverse"

The Baby Boomer's Guide to the Next Great Adventure Opens to Rave Reviews
PR Web
May 14, 2008

Overview: “This year, more than 4 million baby boomers will turn 50 -- that's more than 12,000 a day. They are the single largest generation in history, with more discretionary income than any other age group. The launch of PreRetirementLife.com marks the beginning of a new set of online retirement services for this trend-setting generation.”

http://www.prweb.com/releases/boomer/retirement/prweb937614.htm

Keys to engaging boomers as volunteers: 'They crave experience' (and want to be recognized)
Scott Russell
MinnPost.com
May 14, 2008

Overview: “I was with 400-plus people at the "Boomers and Civic Engagement: Opportunities and Challenges" conference at the Minneapolis Convention Center. Attendees were mostly nonprofit leaders searching for ideas to attract boomer volunteers; as boomers near retirement age, they offer a large pool of potential help. So how do nonprofits attract boomers? Bottom line, said Mark: Sell volunteering as a new experience. ‘The most important insight we can gather from the marketplace is that boomers buy experience. They crave experience.’”

http://www.minnpost.com/scottrussell/2008/05/14/1844/keys_to_attracting_boomer_volunteers_they_crave_experience_and_want_to_be_recognized

Marketers should take pause at Michael Kinsley’s “reflection” in the April 7 edition of The New Yorker titled "Mine is Longer Than Yours.” (Lifespans, that is.) Is this the first hints of a longevity backlash that may replace aspirational with “reality” ads in regards to a wide span of products, ranging from health food to vitamins to mattresses?

For the rest of today's blog, continue at TheBoomerBlog.com

Top News From Today's "Boomiverse"

New retirees more likely to relocate
Ilyce Glink
Baltimore Sun
May 16, 2008

Overview: “The oldest are 62 and just old enough to start collecting Social Security and qualifying for a reverse mortgage. But for this group of Americans, retirement looks a whole lot different, according to Gene Warren, president and chief executive of Thomas, Warren and Associates.”

http://www.baltimoresun.com/business/realestate/bal-glink0516,0,5606346.column

CNBC's "Survival Guide: Boomer Angst" And The Retirement Crisis
Bob Pisani
CNBC
May 15, 2008

Overview: “This Friday at 9 pm EST and midnight, CNBC will air a special, "Boomer Angst," on the difficulties the baby boomers are facing in their retirement. We did a similar special a year and a half ago, and the facts have not improved since then.”

http://www.cnbc.com/id/24652389

The Coming Boom in Boomer-Friendly Transport
Jim Henry
WRCB-TV
May 15, 2008

Overview: “The oldest baby boomers start turning 65 in less than three years, but car-crazed American society isn't ready, and neither are the boomers themselves. Cars, highways, street signs, public transportation, and politics are all changing to accommodate an increase of roughly 20 million Americans over age 65, from 2004 to 2020.”

http://www.wrcbtv.com/Global/Story.asp?S=8323030

Top News From Today's "Boomiverse"

Staying grounded; Boomers fuel demand for downstairs bedroom suites, and builders respond
Dawn Bonker
LA Times
May 18, 2008

Overview: "The Aliso Viejo couple want their next home to be a keeper, a place they hope to maintain well into their 70s. So they're considering only floor plans with downstairs master bedroom suites.”

http://www.latimes.com/classified/realestate/news/la-re-downstairs18-2008may18,0,2137615.story

Builders aim for boomers who seek to go green Homes with eco-friendly features designed to entice this population are popping up in Florida and beyond.
Stephanie I. Cohen
Orlando Sentinel
May 18, 2008

Overview: “Housing developments that target baby boomers might be the next big push for the green housing market, and statistics indicate this could be a good marriage.”

http://www.orlandosentinel.com/news/local/volusia/orl-tvhousing1808may18,0,290092.story?track=rss

Downturn forces boomers to dip into 401(k)s
Eileen Smith
Courier-Post
May 18, 2008

Overview: “When they should be enjoying their peak earning years, 25 percent of younger baby boomers age 45-54 are tapping into their 401(k) accounts, according to an AARP economic survey.”

http://www.courierpostonline.com/apps/pbcs.dll/article?AID=/20080518/COLUMNISTS15/805180363/1003/BUSINESS

Advertisers often lament that it is a challenge reaching the boomer woman. As many marketers have discovered the hard way, she doesn’t respond to hype; is too busy to have you waste even a spare moment of her time with information, graphics or an angle that isn’t right on the money. What she does want is a real relationship with the company/brand/service. The kind of relationship that reads along the lines of: What have you done for me lately?

For the rest of today's blog, continue at TheBoomerBlog.com

Top News From Today's "Boomiverse"

10 Non-Financial Tips for Retiring Boomers
PR Newswire
May 20, 2008

Overview: “A lot of the more than 76 million Baby Boomers headed toward retirement are losing sleep at night, not because they're worried about having enough money to retire. They're wondering what they want to do with the rest of their life, according to Joan Carter, cofounder of Life Options Institute, an organization devoted to helping people plan for life after age 50.”

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-20-2008/0004817129&EDATE

Boomer monsters
The Advertiser
May 19, 2008

Overview: “The baby boomer generation (born in the 50s and 60s) has created and raised a very interesting breed of workers.”

http://www.gfwadvertiser.ca/index.cfm?sid=135838&sc=296

Inflation Ranks as Today's Top Retirement Concern; Society of Actuaries' Report Outlines Retirement Risks and Identifies Approaches to Manage Those Risks
CNBC.com (PR Newswire)
May 19, 2008

Overview: “From the high price of milk and eggs to the unprecedented cost of gas, inflation is affecting every American. Among the largest groups affected are the 78 million baby boomers inching ever closer to retirement and current retirees who are experiencing soaring costs in a volatile economy.”

http://www.cnbc.com/id/24709583/for/cnbc

Last week, we suggested that marketers hoping to reach boomer women on their own turf consider sponsoring an event put on by an organization to which she belongs, or cultural attraction she is attending anyway. The boomer gal likes to experience things first-hand. She wants to know you personally care about her and what she cares about. She wants to sample your product. She wants to shake your hand.

For the rest of today's blog, continue at TheBoomerBlog.com.

Top News From Today's "Boomiverse"

Boomers the neglected goldmine
Simon Canning
The Australian
May 22, 2008

Overview: “Sometime this year, the number of Australians over 45 will outstrip those under 45, positioning the baby boomers as the nation's most powerful media consumers for the first time. But it is a section of the community most media and marketers continue to ignore, even though these people have $218billion burning a hole in their pockets and are desperate for a place to spend it.”

http://www.theaustralian.news.com.au/story/0,25197,23737537-5010800,00.html

Boomers start a fitness revolution
Barb Berggoetz
Clarksville Leaf Chronicle (Indianapolis Star)
May 21, 2008

Overview: “While Bogard's physical exploits are greater than the adventures of many his age, he has a lot of company among 43- to 61-year-old baby boomers — the fastest-growing segment of the health-conscious crowd. Fitness experts say more boomers are realizing they need a regimen of cardio, strength, flexibility and balance training to enjoy a long, healthy retirement.”

http://www.theleafchronicle.com/apps/pbcs.dll/article?AID=/20080521/LIFESTYLE/805210305

Survive the Mass Exodus of Boomers in the Furniture Industry
Anne Houlihan
Furniture World Magazine
May 20, 2008

Overview: “In 2011, the oldest of the Baby Boomers will turn 65, marking a turning point in corporate America. As the 76 million Baby Boomers begin to leave the workforce, the United States will experience the most dramatic economic and demographic changes in its history. For the first time ever we are facing a mass retirement movement. To survive unscathed, companies must begin planning and preparation for this transition today.”

http://www.furninfo.com/absolutenm/templates/NewsFeed.asp?articleid=8931

Top News from Today's "Boomiverse"

Seniors Vote and Surf
Lisa E. Phillips
eMarketer
May 21, 2008

Overview: “A Burst Media study found that people over age 55 spent more time online per day than did adults ages 45 to 54, and about the same amount as adults ages 35 to 44.”

http://www.emarketer.com/Article.aspx?id=1006311&src=article1_newsltr

Boomers expected to set tone for staying healthy while aging
Michele Skeele
Pisgah Mountain News
May 22, 2008

Overview: “Baby boomers are keen on maintaining their mental and intellectual health. Along with the stream of research being conducted on diseases such as dementia are studies on cognition and intellectual processing. Lectures on brain health, word games and memory trivia are popular.”

http://www.citizen-times.com/apps/pbcs.dll/article?AID=/20080522/PISGAHMOUNTAINNEWS0104/80520119/1161/PisgahMountainNews

Motorcycle courses offer advice for a safer ride
Jeff Ducharme
Telegraphy-Journal
May 22, 2008

Overview: “With gas prices gone ballistic, motorcycles are becoming more popular with each price hike at the pumps and baby boomers are leading the charge.”

http://telegraphjournal.canadaeast.com/city/article/303061

Top News from Today's "Boomiverse"

The Wave of Retirees? Not So Big
Adam Aston
BusinessWeek
May 15, 2008

Overview: “Companies from cruise lines to retirement communities and financial consultants have been planning for this mass retirement. They hope to profit grandly by selling goods and services to tens of millions of relatively young boomers with bulging nest eggs and decades of free time ahead.”

http://www.businessweek.com/magazine/content/08_21/b4085050690420.htm?chan=top+news_top+news+index_news+%2B+analysis

Inflation Baby Boomers’ Top Concern
Jonathan Berk
WCVBTV
May 22, 2008

Overview: “Inflation is the top retirement concern of the Baby Boomer generation, and women are more concerned about it than men, according to a new study.”

http://www.thebostonchannel.com/money/16363085/detail.html

Workers of Different Ages Don’t Chat Enough: Survey
Megan Davies
Reuters
May 21, 2008

Overview: “Employment experts fear the lack of communication could create a shortage of U.S. skilled labor because retiring baby boomers aren't passing on their knowledge and experience.”

http://www.reuters.com/article/lifestyleMolt/idUSN2139531320080521

Despite predictions by economists, policy makers and strategists that Baby Boomers will overwhelm the health care system, a few optimistic voices say Boomers can and will seize the opportunity to refigure, reframe and refocus health care. Healthwise, a Boise-based health information technology not-for-profit, says that the sky may not be falling for this generation, even though the numbers undeniably point toward a crisis.

Top News from Today's "Boomiverse"

More ‘boomers’ to use stimulus checks for savings, debt, according to recent poll
Greg St. Martin
Metro International
May 27, 2008

Overview: “A new poll shows the majority of baby boomers may be looking to spend their stimulus checks on bills and necessities, not travel or consumer products.”

http://www.metrobostonnews.com/us/article/2008/05/27/03/1824-66/index.xml

Limited Interaction Among Generations in the Workplace Identified as Key Indicator of Coming Skilled Worker Crisis
Becca Brett Leish
Business Wire
May 27, 2008

Overview: “According to Randstad, the four generations of workers that comprise the U.S. workforce, Gen X, Gen Y, Baby Boomers and Matures, rarely interact with one another and often do not recognize each other’s skills or work ethic.”

http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20080527005042&newsLang=en

Many Baby Boomers Incorrectly Believe They Are Protected Against The Risk Of Disability
Medical News Today
May 26, 2008

Overview: “Many baby boomers incorrectly believe they have disability income protection, according to a new survey conducted by Harris Interactive® on behalf of America's Health Insurance Plans (AHIP). Most say that disability insurance is important to protect their income, but nearly half say they do not have any disability income protection.”

http://www.medicalnewstoday.com/articles/108783.php

Top News from Today's "Boomiverse"

Baby Boomers' Bodies Impacted by Years of Wear and Tear
American College of Sports Medicine
The Earth Times
May 28, 2008

Overview: “As increasing numbers of baby boomer exercise enthusiasts and athletes age, healthcare professionals are treating more overuse injuries, as well as dealing with the results of traumatic injuries experienced by people when they were younger.”

http://www.earthtimes.org/articles/show/baby-boomers-bodies-impacted-by-years-of-wear-and-tear,410166.shtml

You are the Enterprise: Tapping into that Entrepreneurial Spirit
Anna D. Banks
American Chronicle
May 27, 3008

Overview: “Many baby boomer corporate workers are realizing that they would rather be doing something other than what they do right now. They also realize that time on earth is getting shorter, and this kind of existential reflection strikes home for most baby boomers, now that they get nearer 60.”

http://www.americanchronicle.com/articles/63234

Factor the costs of long term care into your retirement planning
Christine Van Ginkle
Ottawa Citizen
May 28, 2008

Overview: “According to a Statistics Canada survey in 2004, almost three in 10 of those aged 45 to 64 with unmarried children under 25 in the home, were also caring for a senior. More than eight in 10 of these sandwiched individuals worked, causing some to reduce or shift their hours or to lose income.”

http://www.canada.com/ottawacitizen/news/story.html?id=d0a7dab4-6fe7-4a6c-b26d-5dd65bb16309

Some contrarian thinkers say that, rather than swamping and ultimately sinking the healthcare system, aging Baby Boomers have what it takes to reframe, refigure and redefine it. The root cause of the health care crisis can largely be pinned on the impossible complexity of the system. In particular, people with chronic illness must negotiate a thorny maze to get and pay for good care. Within an environment of such complexity Healthwise, a Boise-based health information technology not-for-profit, says giving Boomers more control is the only way to return sustainability to the system. Healthwise proposes solutions that draw on three classic Boomer character traits: self-reliance, resourcefulness, and independence. The game plan breaks out as follows:

For the rest of today's blog, continue at The Boomer Blog

Top News from Today's "Boomiverse"

How an Older Worker Can Get the Interview
Liz Wolgemuth
U.S. News and World Report
May 28, 2008

Overview: “While the economy is rocky for all age groups and jobs are scarcer than they were a year ago, older workers may face employers who think they're overqualified, too expensive, or—not to put too fine a point on it—just too old.”

http://www.usnews.com/articles/business/careers/2008/05/28/how-an-older-worker-can-get-the-interview.html

Finally, a stylish phone for baby boomers
Gina Hughes
Yahoo! Tech
May 28, 2008

Overview: “Pantech, the company that brought us the world's smallest camera flip phone, is now targeting the baby boomer market with its stylish Pantech Breeze phone which includes simplified menus, an oversized display, a large keypad, and quick-call keys under the screen to keep emergency contacts on speed dial.”

http://tech.yahoo.com/blogs/hughes/27963/finally-astylish-phone-for-baby-boomers/

500 Most Useful Web Sites for 50 Plus Baby Boomers Named by PreRetirementLife.com for 2008
PRWeb
May 28, 2008

Overview: “If you are one of the more than 12,000 Baby Boomers who turn 50 today, then finding resources and discounts online just got a lot easier. PreRetirementLife.com announced its new 2008 online Directory of the 500 "most useful" web sites for helping adults aged 50-64 meet the challenges and opportunities of their life stage.”

http://www.prweb.com/releases/retirement-planning/websites-for-boomers/prweb975384.htm

Top News from Today's "Boomiverse"

ThisMarriageThing.com Brings Young Baby Boomers Together Online
PRunderground
May 29, 2008

Overview: “‘Do you like your spouse?’ It’s questions like this that have taken a newly created blog by the name of ThisMarriageThing.com and transformed into one of the premier online meeting places for young baby boomers (Yoomers).”

http://www.prunderground.com/00136/thismarriagethingcom-brings-young-baby-boomers-together-online/

Let's Stop Pretending that Pensions Don't Matter
Thomas J. Mackell, Jr.
The Huffington Post
May 30, 2008

Overview: “The data tell us that over 50 percent of the 77 million Boomers are ill-prepared economically to have a decent retirement. Older Americans breaking their prescription pills in half to prolong their use and skipping meals are only minor portents of what could become the ‘land of the living dead.’”

http://www.huffingtonpost.com/thomas-j-mackell-jr/lets-stop-pretending-that_b_104165.html

AmericanLife TV Network Features Award Winning Chef, Jim Coleman's Hit Show "Healthy Flavors"
Marketwire
May 29, 2008

Overview: “The addition of Healthy Flavors to the AmericanLife TV schedule is part of the network's continuing effort to offer lifestyle solutions to the Baby Boomer generation. ‘The delicious and healthy recipes presented on Healthy Flavors fit in very well with our original series; Til Debt do Us Part, Save Our House, Save Our Family and Fixing Dinner, all of which help Boomers in an entertaining way with issues such as family, home, finance and relationships,’ says Mark Ringwald, VP of Programming, AmericanLife TV Network.”

http://www.marketwire.com/mw/release.do?id=862625

Last year, chairing a panel on “Marketing to Boomer Women” at Book Expo America (BEA) I asked the audience by a show of hands, how many of you depend on women 40 and up as your primary customer? It was unanimous. I then asked: How many of you would be in jeopardy if this demographic stopped buying books? Again, all hands shot up.

For the rest of today's blog, continue at The Boomer Blog