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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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« FH Boom Daily Digest-Apr. 7, 2008 | Main | The Future of Cougars »

FH Boom Daily Digest-Apr. 8, 2008

Top News from Today's "Boomiverse"

The Boom, In All Its Cohorts, Hits Homes
Lori McLeod
www.theglobeandmail.com

Overview: “Whether for gays and lesbians or pub owners, niche markets being planned for those seeking a place to retire.”

http://www.theglobeandmail.com/servlet/story/LAC.20080408.PRRETIREMENT08/TPStory/Business


Survey Of Baby Boomers
Tom Mills
www.napavalleyregister.com

Overview: “Harris Interactive, a major international research firm, recently published a report about how aging Americans feel about their approaching retirement. The study was comprised of a survey of Americans between ages 45 and 65, and it had some interesting results.”

http://www.napavalleyregister.com/articles/2008/04/07/business/tom_mills/doc47fa88834caaa598485247.txt

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Comments (1)

Rita:

The article on a retirement community for gays and lesbians in Vancouver, B.C., Canada, is interesting. Are there any retirement communities for gays and lesbians in the U.S.?

Rita

I write a blog for boomer consumers calledThe Survive and Thrive Boomer Guide at http://boomersurvive-thriveguide.typepad.com.

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