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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ Events

« FH Boom Daily Digest-Apr. 3, 2008 | Main | FH Boom Daily Digest-Apr. 7, 2008 »

FH Boom Daily Digest-Apr. 4, 2008

Top News from Today's "Boomiverse"

For Baby Boomers, 'Retirement' May Just Mean A New Job
M.S. Enkoji
www.sacbee.com

Overview: “John McGinness, the 50-year-old sheriff of Sacramento County, jokes that if he had to chase a criminal the bad guy would have to help him out of the patrol car first. It's no joke that he could be making more money if he retired and quit the force he joined in 1979. But he isn't.”

http://www.sacbee.com/101/story/836129.html


Dementia-Dreading Baby Boomers Spur Race To Invent Brain Games
Rob Waters
www.bloomberg.com

Overview: “It's 1 p.m. at the Heritage Estates' Brain Gym in Livermore, California, and the gym rats are starting their workout.”

http://www.bloomberg.com/apps/news?pid=20601124&sid=a.u9pPbC3qYM&refer=home


Make Way For The U-Boomers
David Court and Diana Farrell
www.forbes.com

Overview: “Conventional wisdom says that the emerging economies of China and India are the biggest opportunities for global consumer companies. But a much bigger opportunity is emerging here in the United States--the 24 million middle-class American households approaching retirement with lofty lifestyle aspirations, a thirst for new products and brands, and limited financial resources.”

http://www.forbes.com/opinions/2008/04/02/mckinsey-uboomers-demographic-oped-cx_dcdf_0403mckinsey.html

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