Top News from Today's "Boomiverse"
Baby Boomers Hang Out On Own Social Networks
Leanne Italie
www.msnbc.com
Overview: “Rose Campbell was widowed after 26 years of marriage. John Souza's wife died after 44 years and five children together. Both Campbell and Souza were looking for friendship and fun, not a second chance at love, when they bumped into each other online last October on a social network called Eons.”
http://www.msnbc.msn.com/id/23917896/
Albion Community Foundation Joins National Effort To Tap Boomer Experience
Elizabeth Schultheiss
www.battlecreekenquirer.com
Overview: “In Albion as in other communities nationwide, the baby boom generation is reaching age 60. It’s the largest, healthiest, and best educated group in history to move through and beyond their sixth decade. National research shows that tens of millions of boomers are looking to change the world. With a $25,000 grant, the Albion Community Foundation will study how we can take full advantage of this interest locally.”
http://www.battlecreekenquirer.com/apps/pbcs.dll/article?AID=/20080402/NEIGHBORHOODS08/804020345
Gardening Industry Targets Baby Boomers, Their Wallets
Gwyn Mellinger
www.basehorinfo.com
Overview: “The fact that aging boomers are embracing gardening in great numbers, viewing it as a charming way to spend their golden years and their 401(k)’s, is having a predictable impact on marketing. The National Gardening Association reports that people age 45 and older now account for 64 percent of the retail gardening market.”
http://www2.basehorinfo.com/news/2008/apr/03/gardening_industry_targets_baby_boomers_their_wall/