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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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« FH Boom Daily Digest-Apr. 2, 2008 | Main | Sneak Peak at 2028 »

FH Boom Daily Digest-Apr. 2, 2008

Top News from Today's "Boomiverse"

Living Longer: The Pros And Cons Of Aging
Myrna Toledo and Sara Holmberg
www.abcnews.com

Overview: “It won't surprise you to learn that some of the country's top young comedians draw humor from the topic of aging — and most often, the audience responds with big laughs. While racist jokes are taboo in this country, ageism is still fair game.”

http://abcnews.go.com/Health/Longevity/story?id=4559457&page=1


Gainesville Virtues Draw Retirees
Anthony Clark
www.gainesville.com

Overview: “Gainesville may be on the brink of a senior surge. Retirees are a growing demographic and are increasingly drawn by the town's culture, climate, costs and health care. And they have the time and spending money to enjoy what the city has to offer.”

http://www.gainesville.com/article/20080401/NEWS/804010320/1002/NEWS


Baby Boomers Urge Conversation About Aging Parents
Jane Glenn Haas
www.sun-sentinel.com

Overview: “There is a new generation of caregivers — the Boomers — adult children now responsible for their aging parents. And, as they always have, Boomers are going to do it just a little bit differently.”

http://www.sun-sentinel.com/entertainment/tv/sfl-tvcaringpnapr02,0,6241324.story

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