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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest-Apr. 25, 2008 | Main | Future Firestorm »

FH Boom Daily Digest--Apr. 28, 2008

Top News from Today's "Boomiverse"

Scared boomers may save for retirement
Investment News
Apr. 28, 2008

Overview: “If there is a silver lining to the bursting of the real estate bubble, the weak economy and the attendant bear market, it may be that the great mass of baby boomers still 10 or more years from retirement might be scared into saving more for retirement while they still have time.”

http://www.investmentnews.com/apps/pbcs.dll/article?AID=/20080428/REG/455604413/1003

Robots for old boomers
Eva Wolchover
Boston Herald
Apr. 27, 2008

Overview: “University of Massachusetts scientists have developed a new robot friend just for Grandma and Grandpa. The ‘uBOT-5’ can dial 911, do household chores, remind elders to take their meds and allow health-care workers and loved-ones to pay virtual visits via a built-in Web video monitor.”

http://www.bostonherald.com/business/technology/general/view.bg?articleid=1089897

Boomers can be an economic boon
Kevin L. McQuaid
Herald Tribune
Apr. 26, 2008

Overview: “Southwest Florida businesses are uniquely positioned to capitalize on the aging baby boomer marketplace, thanks to regional demographics, high levels of education and wealth concentration.”

http://www.heraldtribune.com/article/20080426/BUSINESS/804260640/-1/newssitemap

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Comments (1)

Rita:

Thanks for the helpful articles. You always provide something of value.

I write a boomer consumer blog called The Survive and Thrive Boomer Guide at http://boomersurvive-thriveguide.typepad.com.

Rita

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