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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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« FH Boom Daily Digest-Apr. 21, 2008 | Main | FH Boom Daily Digest-Apr. 23, 2008 »

FH Boom Daily Digest-Apr. 22, 2008

Top News from Today's "Boomiverse"

AARP Financial Inc. Survey Finds: When it Comes to Financial Jargon, Americans are Befuddled
PRNewswire
Apr. 17, 2008

Overview: “Most Americans find the language of Wall Street technical and confusing and may be making investing mistakes and missing opportunities as a result, according to a nationwide survey released by AARP Financial Inc.”

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/04-17-2008/0004794987&EDATE=

New Robots Can Provide Elder Care For Aging Baby Boomers
Lauren La Rose
ScienceDaily
Apr. 21, 2008

Overview: “Baby boomers are set to retire, and robots are ready to help, providing elder care and improving the quality of life for those in need.”

http://www.sciencedaily.com/releases/2008/04/080416212725.htm

Baby boomers turning to trendy and colorful hearing aids
Kathy Haight
The News-Press
Apr. 22, 2008

Overview: “Of 78 million boomers, one in six is estimated to have hearing loss. Now manufactures are giving these individuals a chance to better their hearing and express themselves at the same time by offering trendy hearing aids in a variety of colors and patterns.”

http://www.news-press.com/apps/pbcs.dll/article?AID=/20080422/HEALTH/804220322/1013

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Comments (1)

Rita:

Thank you for the helpful articles.

I write a blog for boomer consumers at The Survive and Thrive Boomer Guide at http://boomersurvive-thriveguide.typepad.com.

Rita

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