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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ Events

« FH Boom Daily Digest-Mar. 31, 2008 | Main | I’ll Give You 20 for Our 7 »

FH Boom Daily Digest-Apr. 1, 2008

Top News from Today's "Boomiverse"

ACL Study Gives Aging Boomers A Leg Up
Rita Zeidner
www.washingtonpost.com

Overview: “Tears of the anterior cruciate ligament in the knee are common among athletes of all ages. But those older than 40 often avoid reconstructive surgery because of concern that risks exceed benefits. Now research shows people can benefit from the surgery well into their 60s.”

http://www.washingtonpost.com/wp-dyn/content/article/2008/03/28/AR2008032803126.html


The Medicare Puzzle Confuses Many Boomers
Barry Abisch
www.wistv.com

Overview: “Baby Boomers who turn 62 during 2008 may opt for early retirement and apply for Social Security. But many of those same boomers don't seem to know how they will pay for medical care - an important consideration before giving up a job that offers group health insurance.”

http://www.wistv.com/Global/story.asp?S=8095492


Aging Boomers Most Lucrative Market For Just About Everything
Shannon Proudfoot
www.canada.com

Overview: “‘It's absolutely booming,’ says Michelle Pratt, a research associate at the Massachusetts Institute of Technology's AgeLab. ‘The fact that someone turns 62 every seven seconds means that this segment of the population is the fastest-growing, the most lucrative market. Companies know this demands a new approach to old age.’”

http://www.canada.com/vancouversun/news/story.html?id=224c6059-2926-4edf-802b-0bb5c59b9c51&k=87784

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