Top News from Today's "Boomiverse"
Focalyst: Baby Boomer Misconceptions Die Hard
Karlene Lukovitz
Marketing Daily
Apr. 18, 2008
Overview: “Media stories about those born between 1946 and 1964 are ubiquitous, but most treat the generation as a 77-million-member ‘monolith’ that thinks, acts, behaves and buys in a single way, using headlines that paint either a very positive or very negative picture.”
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=80815
BoomerTowne.com(TM) Listed as Number One Site for Baby Boomers
Center Daily Times
Apr. 17, 2008
Overview: “In response to continued growth of Internet use by baby boomers comes an increase in the number of sites that target them. At the top of that list sits BoomerTowne.com. In a recent feature on PCMagazine.com, BoomerTowne.com, the informational Web site for all things baby boomer-related, was featured as the top destination for social networking, jobs after retirement, travel recommendations and more -- all specifically designed to cater to the boomer set.”
http://www.centredaily.com/business/technology/story/532808.html
Looming Baby Boomer Health Care Crisis; GSA Bolsters Call For Stronger Workforce
Medical News Today
Apr. 18, 2008
Overview: “America's aging citizens are facing a health care workforce too small and unprepared to meet their needs, according to a new report from the Institute of Medicine (IOM) titled ‘Retooling for an Aging America: Building the Health Care Workforce.’”
http://www.medicalnewstoday.com/articles/104571.php