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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest-Apr. 29, 2008 | Main | Thanks for Asking! »

FH Boom Daily Digest-Apr. 30, 2008

Top News from Today's "Boomiverse"

Appliance makers have designs on boomers
Sara Lin
The Wall Street Journal
Apr. 30, 2008

Overview: “Baby boomers brought ugly grab-bars to bathrooms and wheelchair ramps to hallways to prepare for growing old at home. Now they can take credit for products that people without infirmities could appreciate.”

http://www.star-telegram.com/home/story/613393.html

Feds need to tap aging boomer workforce
Mary Mosquera
Federal Computer Week
Apr, 29, 2008

Overview: “Agencies must attract aging baby boomers to federal jobs or retain those they have to avoid shortfalls in staffing and a loss of mission knowledge, said Frank Burns, deputy assistant secretary for program operations at the Health and Human Services Department's Administration on Aging.”

http://www.fcw.com/online/news/152374-1.html

The new status symbol for baby boomers: longevity
Judith Timson
Globe and Mail
Apr. 29, 2008

Overview: “Forget monster homes or sleek condos, tech toys or even upscale vacations; longevity is the new status symbol for baby boomers.”

http://www.theglobeandmail.com/servlet/story/RTGAM.20080429.wltimson29/BNStory/lifeMain/home?cid=al_gam_mostemail

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Comments (1)

Rita:

I'm seeing more comments on the Internet about companies and the government seeing the value of hiring older workers or allowing them to work longer.

I write a blog for boomer consumers called The Survive and Thrive Boomer Guide at http://boomersurvive-thriveguide.typepad.com.

Rita

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