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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-Apr. 15, 2008 | Main | Retire Retirement, Part Two »

FH Boom Daily Digest-Apr. 16, 2008

Top News From Today's "Boomiverse"

AARP Services and Focalyst Release Third Quarterly Boomer Report: How Well Do You Know Boomers?
PRNewswire
Apr. 15, 2008

Overview: "AARP Services and Focalyst exposed a number of common myths about the Baby Boomer generation in the third Quarterly Boomer Report released today. The report, 'How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths,' identified and investigated the top myths associated with Boomers in order to separate fact from fiction."

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/04-15-2008/0004793155&EDATE=

Men arm themselves with anti-aging weapons; Market for skin care grows as guys try to look younger
USA Today
Laura Petrecca
Apr. 15, 2008

Overview: “In the drive to look youthful — ‘distinguished’ is out — guys are slathering on anti-aging lotions, potions and serums.”

http://www.usatoday.com/printedition/money/20080415/track_male_aging.art.htm?loc=interstitialskip

Boomer Men: Looking at Gray in a New Way
PRNewswire
Apr. 16, 2008

Overview: "As the Boomer Generation embraces its 50s and 60s, it is saying forget what tradition says about this age, we're the generation that refuses to get old. Gone are the days when approaching 60 signaled men were over the hill. Instead, the first wave of Baby Boomers is embracing this stage of life not only on the inside through exciting life experiences but also on the outside through new grooming products developed specifically for them that make them feel their best.”

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/04-16-2008/0004793696&EDATE=

Posted by Boomer Daily Digest on April 16, 2008 7:45 AM |

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Comments (2)

lisa:

We boomers look much younger than our real age.

Posted by lisa | April 17, 2008 12:20 AM

Posted on April 17, 2008 00:20

Rita:

Thanks for the boomer research information..

I write a blog for boomer consumers at The Survive and Thrive Boomer Guide at http://boomersurvive-thriveguide.typepad.com.

Rita

Posted by Rita | April 17, 2008 3:44 AM

Posted on April 17, 2008 03:44

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