Top News from Today's "Boomiverse"
AARP Is Launching Foray Into TV Aimed At Seniors
Tanika White
www.baltimoresun.com
Overview: “Beginning Monday, seniors can turn on their television sets and find AARP TV - programming aimed specifically at the 50 and older crowd.”
http://www.baltimoresun.com/business/bal-bz.md.seniortv07mar07,0,2088137.story
Wealthiest Generation To Pick Up The Pace On The Golf Course
Doug Childers
www.virginiabusiness.com
Overview: “The plans call for traditional golf course features: lush green, rolling hills, picturesque stands of trees and strategically placed sand traps and water hazards. Despite appearances, the Westham Golf Club doesn’t want to be your father’s golf course. The developers of the club, scheduled to open in fall 2009 as part of the $1.5 billion Magnolia Green development in Chesterfield County, are marketing it to baby boomers in their 40s and 50s, with the focus on family-based activity.”
Age-Old Problem: Demand On The Rise For Services For Baby Boomers
Margaret Flynn
www.enterprisenews.com
Overview: “Finding enough volunteers to help serve a growing elderly population is a challenge.”