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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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« Can We Talk? | Main | FH Boom Daily Digest-Mar. 6, 2008 »

FH Boom Daily Digest-Mar. 5, 2008

Top News from Today's "Boomiverse"

Baby Boomers Inspire A New, And More Healthful, Nutrition Landscape For Everyone
Janet Helm
www.chicagotribune.com

Overview: “Chicago attorney Ray Gordon looks at food in a whole new way. At 59, he has taken over the responsibility of grocery shopping and cooking, a role his wife had for 30 years. ‘The kitchen is now my domain,’ he said. ‘I enjoy cooking. It's like a hobby.’”

http://www.chicagotribune.com/features/lifestyle/health/chi-health_boomer_5mar05,1,5176636.story


Baby Boomers Retire Retirement
Bob Moos
www.financialpost.com

Overview: “Cecil Lawrence's friends tease him that he's crazy to work at his age. The 90-year-old glass salesman just laughs and suggests that they're even crazier to sit at home and watch soap operas. ‘I guess they're content to be old folks,’ he said.”

http://www.financialpost.com/working/story.html?id=353604


Keeping Baby Boomers In The Workforce
Alexandra Hackett
www.tampabays10.com

Overview: “Local employers are panicking, because the baby boomers will soon reach retirement and that could leave a huge void in the workforce. Now Florida is doing something different to keep them working and volunteering.”

http://www.tampabays10.com/news/local/article.aspx?storyid=75365

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