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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-Mar. 3, 2008 | Main | Can We Talk? »

FH Boom Daily Digest-Mar. 4, 2008

Top News from Today's "Boomiverse"

‘Extreme Stress’ For Baby Boomers
Selena Maranjian
www.fool.com

Overview: “You'd think that baby boomers would be sitting pretty right about now. None of them are even close to their 70s -- the oldest are only 62 years old, and the youngest are turning just 44. Many have empty nests now, with retirement waiting right around the corner. Others are in the thick of their prime earning years, in the middle of their careers. Many own their own homes and drive nice cars. But you know what? They're stressed out.”

http://www.fool.com/personal-finance/retirement/2008/03/03/extreme-stress-for-baby-boomers.aspx


Boomers Encouraged To Apply For Benefits Online
www.insidebayarea.com

Overview: “The first wave of baby boomers is turning 62, and government officials are encouraging them to file for their benefits online. ‘The volume of retiring baby boomers in local offices is high,’ said Linda Zamfino, a Social Security spokeswoman. ‘The online process is easy and convenient, and those who use it get expedited service.’”

http://www.insidebayarea.com/trivalleyherald/localnews/ci_8447266


Facing Leisure Years, Boomers Who Ate Out A Lot May Want To Learn To Cook
Judy Creighton
www.saultstar.com

Overview: “Takeout and eating out won't disappear when the baby boomers retire in the next 10 years, but it will mean a lot of the cohort are going to have to learn to cook. This is the view of Linda Nazareth, an economist and television broadcaster who has written about future trends in The Leisure Economy (Wiley).”

http://www.saultstar.com/ArticleDisplay.aspx?e=928040

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Comments (1)

Eating out less is excellent advice as
the economy tightens.


God Bless

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