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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-Mar. 25, 2008 | Main | FH Boom Daily Digest-Mar. 27, 2008 »

FH Boom Daily Digest-Mar. 26, 2008

Top News from Today's "Boomiverse"

The 10 Best Sites For Baby Boomers
Jennifer L. DeLeo
www.pcmag.com

Overview: “These online resources cater specifically to the 50-and-up crowd, with attractions like social networking, jobs after retirement, health tips, and more.”

http://www.pcmag.com/article2/0,2704,2278071,00.asp


Oh, Won't Baby Boomers Stay (On The Workforce) A Little Longer?
Connie Midey
www.azcentral.com

Overview: “Imagine walking into your neighborhood grocery, hospital or government office and finding that a quarter of its workforce is missing. Census figures suggest the threat is real, and Arizona is taking steps to avoid it. By 2020, one in four Arizonans is expected to be older than 60, says Melanie Starns, Gov. Janet Napolitano's policy adviser on aging. More than 35 percent of Yavapai County residents already are in that age group.”

http://www.azcentral.com/news/articles/0326matureworkers0327.html


'Doonesbury' Cartoonist Trudeau Discusses Career At Coe
Eric Clark
www.gazetteonline.com

Overview: “For the next 75-minutes, a jocular Trudeau presented a prepared speech that looked back on his nearly 40-year career as a professional cartoonist, touching on topics like baby boomers, politicians, newspapers, satire, Iraq, Sept. 11 and comic strips.”

http://www.gazetteonline.com/apps/pbcs.dll/article?AID=/20080326/NEWS/302168376/1006/news

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