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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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« Thanks for Asking! | Main | FH Boom Daily Digest-Mar. 26, 2008 »

FH Boom Daily Digest-Mar. 25, 2008

Top News from Today's "Boomiverse"

Fit And 40+: More Boomers Are Realizing They Need A Fitness Regimen
Barb Berggoetz
www.indystar.com

Overview: “Steve Bogard's cholesterol was way up. His heart rate jumped with high exertion. Though not overweight, he wasn't in great shape. Fast-forward 10 years.”

http://www.indystar.com/apps/pbcs.dll/article?AID=/20080325/LIVING01/803250304/1007/LIVING


Boomers' Hope: That The 'Kids' Are All Right
Sharon Jayson
www.usatoday.com

Overview: “Around the kids, they're nothing if not supportive. But a growing number of baby boomer parents are freaking out inside.”

http://www.usatoday.com/news/nation/2008-03-24-boomers-kids_N.htm


A Second Blooming For Many Boomers
Madelyn Pennino
www.lancasteronline.com

Overview: “After decades in the work force, droves of baby boomers are returning to college in hopes of launching a second career that will last well into their ‘retirement’ years.”

http://articles.lancasteronline.com/local/4/218711

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Comments (1)

Rita:

Informative series of boomer articles. Thsnks. How do you find these current articles? Do you do your own Internet research or does a search engine or service send them to you.

I write a boomer consumer blog called The Survive and Thrive Boomer Guide at http://boomersurvive-thriveguide.typepad.com.

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