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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-Mar. 14, 2008 | Main | The German Edge »

FH Boom Daily Digest-Mar. 17, 2008

Top News from Today's "Boomiverse"

New Boomer Niche: Luxury And Efficiency
Stephanie I. Cohen
www.chicagotribune.com

Overview: “Shea Homes, one of the nation's largest builders, believes Baby Boomers are looking for communities that make an environmental difference.”

http://www.chicagotribune.com/business/chi-re-greenboomers-0316mar16,0,2085845.story


Baby Boomers Caring For Aging Parents Get Variety Of Support From Employers
Carly Harrington
www.knoxnews.com

Overview: “When Eric Stewart isn't crunching numbers for Edfinancial, he may be running his in-laws to the doctor, picking up prescriptions or shopping for groceries. And Tuesday is bingo at Chick-fil-A. Stewart, 47, is among a growing number of baby boomers who are juggling professional and family responsibilities as they take on the role of caregivers for their senior citizen parents.”

http://www.knoxnews.com/news/2008/mar/17/baby-boomers-caring-for-aging-parents-get-of/


'Leap!' A Delightful Look At Aging Baby Boomers
Dennis Lythgoe
www.desertnews.com

Overview: “Sara Davidson is a baby boomer journalist who authored ‘Loose Change,’ an international bestseller about three women in the '60s. In this book she looks to the future for her generation as they age.”

http://deseretnews.com/article/1,5143,695261657,00.html

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