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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-Mar. 10, 2008 | Main | FH Boom Daily Digest-Mar. 12, 2008 »

FH Boom Daily Digest-Mar. 11, 2008

Top News from Today's "Boomiverse"

Rx For Boomers: Eat Wisely, Drink Plenty, Stay Active
Sally Squires
www.washingtonpost.com

Overview: “Good nutrition is important throughout life, but it takes on special significance in middle age and beyond. ‘All the nutritional things that we need to be concerned about as younger adults are even more important as we get older,’ says Alice Lichtenstein, a professor of nutrition at Tufts University.”

http://www.washingtonpost.com/wp-dyn/content/story/2008/03/10/ST2008031001996.html


The Complications Of More Leisure Time
Marci Alboher
www.nytimes.com

Overview: “For this week’s Shifting Career’s column, I spoke with Linda Nazareth, an economist in Toronto for Business News Network, Canada’s national cable station for business news. She is the author of a new book, ‘The Leisure Economy.’ Below are excerpts from our conversation.”

http://www.nytimes.com/2008/03/10/business/smallbusiness/10shift.html?_r=1&ref=smallbusiness&oref=slogin


Boomer Quandary
Sandra Block
www.dailyrecord.com

Overview: “Many may be retiring too early to get maximum Social Security benefits.”

http://www.dailyrecord.com/apps/pbcs.dll/article?AID=/20080311/LIFE11/803110303/1004/LIFE

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