Top News from Today's "Boomiverse"
To Reach Hispanic Boomers, Advertisers Must Look Beyond Language
Staff
Marketingvox.com
Mar. 27, 2008
Overview: “Hispanic Boomers (those born between 1946 and 1964) represent approximately 10 percent of the US Boomer segment - over 7 million consumers - but cannot be segmented by language alone, a Focalyst study concludes (pdf), MarketingCharts reports.”
http://www.marketingvox.com/to-reach-hispanic-boomers-advertisers-must-look-beyond-language-037618/
Boomer Retirement Worries Grow, but Many Have not Taken Action
Rebecca Moore
Planadviser.com
Mar. 26, 2008
Overview: “New research conducted by Harris Interactive on behalf of Longevity Alliance shows Baby Boomers’ worries over retirement savings have increased as economic indicators continue to trend downward, but most have not done anything to change their savings strategies to adjust to their concerns.”