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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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FH Boom Daily Digest-Mar. 24, 2008

Top News from Today's "Boomiverse"

Boomers Search For The Wisdom In Faith
Matt Thornhill
www.inrich.com

Overview: “Members of the generation that came of age tripping on mind-altering substances are more than likely exploring a new path at midlife and beyond: spiritual enlightenment. In our work at the Boomer Project, we uncovered that baby boomers, now ages 44 to 62, are shifting their life's focus from trying to ‘become someone’ to more about ‘being someone.’ This shift starts to happen around age 50, truly ‘midlife’ (at least) for most of us.”

http://www.inrich.com/cva/ric/opinion/oped.apx.-content-articles-RTD-2008-03-20-0043.html


Lonely Planet Branches Out To Baby Boomers, Gen-X Travelers
www.usatoday.com

Overview: “Lonely Planet has long been synonymous with adventurous, no-frills young travelers, but the guidebook company's City Guides are growing up.”

http://www.usatoday.com/travel/news/2008-03-19-lonely-planet-new-guidebooks_N.htm


Boomers Starting To Downsize
Stephen Frater
www.heraldtribune.com

Overview: “Coldwell Banker surveyed its real estate sales people across the nation and found that baby boomers entering the empty-nester phase of their lives are buying homes.”

http://www.heraldtribune.com/article/20080324/COLUMNIST86/803240537/-1/newssitemap


Community Group Looks At Needs Of Aging Baby Boomers
Dawn Schuett
www.postbulletin.com

Overview: “Baby boomers might be reluctant to talk about retirement or too busy now to ponder what they'll do when the time comes. But if they want to make those years fulfilling, they should have a plan, said retiree Jim Pederson of Plainview.”

http://www.postbulletin.com/newsmanager/templates/localnews_story.asp?a=334331&z=2

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