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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest-Mar. 18, 2008 | Main | Selling the Silver Screen »

FH Boom Daily Digest-Mar. 19, 2008

Top News from Today's "Boomiverse"

Alberta Boomers Drawn To Nature
Mario Toneguzzi
www.canada.com

Overview: “Alberta Baby Boomers are the most likely to move to a different climate and the most likely in the country to want a home that is close to nature when they retire, says a national survey released today by RBC.”

http://www.canada.com/calgaryherald/news/story.html?id=acc0e28d-4067-4722-82b0-9f914f7eb8f7&k=50888


Now's Not The Best Time To Retire
Eileen Alt Powell
www.courant.com

Overview: “Retiring can be a scary proposition, especially knowing that you're going to have to rely on Social Security and savings instead of a regular paycheck to cover day-to-day expenses. It can be even scarier if you're retiring as the stock market is dropping, which has been the case since late last year, and dragging down your account balances.”

http://www.courant.com/business/hc-onthemoney0319.artmar19,0,6041021.story


Studies Find Boomers Plan To Keep Working, Stay In Home
www.ottawabusinessjournal.com

Overview: “Almost half of Canadians aged 45 to 54 do not plan to fully retire and will work to remain active or earn money to survive, according to a joint SECOR Consulting/Leger Marketing national survey. The survey of 1,504 Canadians found 47 per cent of respondents in that age bracket have foregone dreams of living a life of leisure once they hit the age of 65.”

http://www.ottawabusinessjournal.com/291249530824131.php

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