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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest-Mar. 13, 2008 | Main | FH Boom Daily Digest-Mar. 17, 2008 »

FH Boom Daily Digest-Mar. 14, 2008

Top News from Today's "Boomiverse"

EU Cash To Turn Baby Boomers Into Silver Surfers
www.reuters.com

Overview: “EU baby boomers were given help on Thursday to live more independent lives in their old age when the European Parliament agreed to fund research into using technology such as the Web to keep the elderly in touch.”

http://www.reuters.com/article/internetNews/idUSL1390595120080313


Impact Of Baby Boomers In The U.S.
www.wsoctv.com

Overview: “While some boomers are healthier and more active than older folks of a generation ago, chronic health problems are still a concern for many.”

http://www.wsoctv.com/health/15592606/detail.html


Aging Baby Boomers Change Firefighter Training
Jenn Karlman
www.wbay.com

Overview: “Aging Baby Boomers are forcing local firefighters to change the way they train for their job. ‘Firefighting is the meat and potatoes of our job. It's what people think of when they think of a firefighter,’ Lieutenant Nick Craig of the Green Bay Fire Department said. But in Green Bay the job description is changing.”

http://www.wbay.com/Global/story.asp?S=8013294

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Comments (1)

Rita:

I wonder if teching up a senior's home can actually improve their quality of life?

Rita

My blog is The Survive and Thrive Boomer Guide at http://boomersurvive-thriveguide.typepad.com

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