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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest-Mar. 11, 2008 | Main | Cheers to Best-Agers Germany »

FH Boom Daily Digest-Mar. 12, 2008

Top News from Today's "Boomiverse"

Retirement Market Booming, Boomers To Keep It Hot For Decades
www.seniorjournal.com

Overview: “The status and demographics of retirees are changing so fast that marketers almost need a monthly snap shot. In the U.S., 17.9% of adults are now retired, according a recent report by The Media Audit. But, that number has increased by 6% in just the last five years. It will climb even faster as the Baby Boomers exit the workforce.”

http://www.seniorjournal.com/NEWS/Boomers/2008/8-03-11-RetirementMarketBooming.htm


The Truth About Aging Boomers' Effect On Our Economy
John B. Shoven
www.alternet.com

Overview: “There is a looming catastrophe stalking the developed world. It promises to devastate the global economy, overwhelm hospitals, and decimate armed forces. What is the calamity that promises such misfortune? Not a killer virus, deadly terrorist attack, or natural disaster. It's the aging of the world's baby boomers, the coming tidal wave of senior citizens who will live longer, consume more, and produce less, seriously challenging societies' ability to care for their graying ranks.”

http://www.alternet.org/mediaculture/79269/

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