Top News from Today's "Boomiverse"

Baby Boomers, It's Time To Monetize Your Hobbies
Roger Nusbaum
www.seekingalpha.com

Overview: “I had a moment of clarity on the stairmaster yesterday, and while I am far from early on this thought, it is grim for society nonetheless. Based on various things I read and anecdotal observations, I am convinced that baby boomers (I am using this term for economy of space, not for rigid age parameters) are going to spend beyond their means, looting their nest eggs, and one way or another will end up living for years way below the lifestyle they tried to save for.”

http://seekingalpha.com/article/66731-baby-boomers-it-s-time-to-monetize-your-hobbies

Will Retiring Baby Boomers Crash The Market?
Nick Masey
www.edmondsun.com

Overview: “There are a growing number of books and articles being written about the future effect of the aging baby boomers on the economy and the stock market. Much of the research stems from Harry Dent’s pioneering demographic research in the late 1980s and early 1990s.”

http://www.edmondsun.com/business/local_story_062005716.html?keyword=secondarystory

Lawmakers Look To Boomers In Projected Labor Shortage
Jason Clayworth
www.desmoinesregister.com

Overview: “Courting baby boomers is the most immediate and effective way to solve Iowa's projected skilled worker crunch, some state lawmakers say.”

http://www.desmoinesregister.com/apps/pbcs.dll/article?AID=/20080303/NEWS10/803030315/-1/SPORTS01

Top News from Today's "Boomiverse"

‘Extreme Stress’ For Baby Boomers
Selena Maranjian
www.fool.com

Overview: “You'd think that baby boomers would be sitting pretty right about now. None of them are even close to their 70s -- the oldest are only 62 years old, and the youngest are turning just 44. Many have empty nests now, with retirement waiting right around the corner. Others are in the thick of their prime earning years, in the middle of their careers. Many own their own homes and drive nice cars. But you know what? They're stressed out.”

http://www.fool.com/personal-finance/retirement/2008/03/03/extreme-stress-for-baby-boomers.aspx

Boomers Encouraged To Apply For Benefits Online
www.insidebayarea.com

Overview: “The first wave of baby boomers is turning 62, and government officials are encouraging them to file for their benefits online. ‘The volume of retiring baby boomers in local offices is high,’ said Linda Zamfino, a Social Security spokeswoman. ‘The online process is easy and convenient, and those who use it get expedited service.’”

http://www.insidebayarea.com/trivalleyherald/localnews/ci_8447266

Facing Leisure Years, Boomers Who Ate Out A Lot May Want To Learn To Cook
Judy Creighton
www.saultstar.com

Overview: “Takeout and eating out won't disappear when the baby boomers retire in the next 10 years, but it will mean a lot of the cohort are going to have to learn to cook. This is the view of Linda Nazareth, an economist and television broadcaster who has written about future trends in The Leisure Economy (Wiley).”

http://www.saultstar.com/ArticleDisplay.aspx?e=928040

Today we are featuring a guest blog from Ben Finzel of FH Out Front.

Media coverage about baby boomers continues to consume public attention, but as we’ve noted before, coverage about gayby boomers still lags behind. The flap over Tom Brokaw’s seeming omission of gay people from his book "Boom!" is but the latest example of this trend.

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

Baby Boomers Inspire A New, And More Healthful, Nutrition Landscape For Everyone
Janet Helm
www.chicagotribune.com

Overview: “Chicago attorney Ray Gordon looks at food in a whole new way. At 59, he has taken over the responsibility of grocery shopping and cooking, a role his wife had for 30 years. ‘The kitchen is now my domain,’ he said. ‘I enjoy cooking. It's like a hobby.’”

http://www.chicagotribune.com/features/lifestyle/health/chi-health_boomer_5mar05,1,5176636.story

Baby Boomers Retire Retirement
Bob Moos
www.financialpost.com

Overview: “Cecil Lawrence's friends tease him that he's crazy to work at his age. The 90-year-old glass salesman just laughs and suggests that they're even crazier to sit at home and watch soap operas. ‘I guess they're content to be old folks,’ he said.”

http://www.financialpost.com/working/story.html?id=353604

Keeping Baby Boomers In The Workforce
Alexandra Hackett
www.tampabays10.com

Overview: “Local employers are panicking, because the baby boomers will soon reach retirement and that could leave a huge void in the workforce. Now Florida is doing something different to keep them working and volunteering.”

http://www.tampabays10.com/news/local/article.aspx?storyid=75365

Top News from Today's "Boomiverse"

As Baby Boomers Begin Turning 'Magic' Age Of 62, There's Urge To Retire
www.mercurynews.com

Overview: “The oldest baby boomers are turning 62 this year, and some are using that as the catalyst to consider retiring. It's possible because they can begin collecting their Social Security benefits at that age, though at a lower level than if they wait until their full retirement age of 66 or older. But before quitting their jobs, baby boomers need to think long and hard about whether they're ready financially and psychologically to move into the next phase of their lives, experts say.”

http://www.mercurynews.com/markets/ci_8463900

BOOMj TV Introduces Original Programming To NEXT.TV(TM) And HP For Baby Boomers And Generation Jones
www.cnnmoney.com

Overview: “NEXT.TV(TM), the revolutionary new Internet television service that debuted on HP consumer notebooks, today announced the addition of BOOMj, Inc. (OTCBB: BOMJ) as a NEXT.TV channel partner.”

http://money.cnn.com/news/newsfeeds/articles/marketwire/0370727.htm

Plan To Recruit Baby Boomers Advances
Bill Shea
www.messengernews.com

Overview: “A panel of fellow legislators has agreed with state Rep. Helen Miller’s notion that Baby Boomers can be an asset to Iowa’s economy. The House Economic Growth Committee on Wednesday unanimously passed a modified version of the Fort Dodge Democrat’s plan to get the state actively recruiting people from that generation.”

http://www.messengernews.net/page/content.detail/id/503893.html?nav=5010

Today we are featuring a guest blog from Janet Greenlee, General Manager of Fleishman-Hillard in Austin, Texas. She is an FH Boom champ, and currently serves on a panel concerned with marketing to baby boomers in entertainment through the use of technology.

Having been in one marketing discipline or other all my life, I'm pretty jaded. And private. Or so I thought. I've also been very involved in understanding the "boomer" dynamics most of my boomer adult life -- yes, we're the demographic tier that we were calling mid-youth a while back. The moniker varies -- we are also called collectors, students, "matures." Yeah, whatever, we're aging so we're in a wonderful state of denial. It's this denial I can connect with and relish for as long as possible until I get the occasional reminder from my physical being (that's also called defiance of my mental being.) So, what has this to do with marketing to those of us over 50?

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

AARP Is Launching Foray Into TV Aimed At Seniors
Tanika White
www.baltimoresun.com

Overview: “Beginning Monday, seniors can turn on their television sets and find AARP TV - programming aimed specifically at the 50 and older crowd.”

http://www.baltimoresun.com/business/bal-bz.md.seniortv07mar07,0,2088137.story

Wealthiest Generation To Pick Up The Pace On The Golf Course
Doug Childers
www.virginiabusiness.com

Overview: “The plans call for traditional golf course features: lush green, rolling hills, picturesque stands of trees and strategically placed sand traps and water hazards. Despite appearances, the Westham Golf Club doesn’t want to be your father’s golf course. The developers of the club, scheduled to open in fall 2009 as part of the $1.5 billion Magnolia Green development in Chesterfield County, are marketing it to baby boomers in their 40s and 50s, with the focus on family-based activity.”

http://www.virginiabusiness.com/index.php/section_opinion/article/boomers-the-countrys-wealthiest-generation-to-pick-up-the-pace-on-the-golf-/392/

Age-Old Problem: Demand On The Rise For Services For Baby Boomers
Margaret Flynn
www.enterprisenews.com

Overview: “Finding enough volunteers to help serve a growing elderly population is a challenge.”

http://www.enterprisenews.com/lifestyle/x1357043671

Top News from Today's "Boomiverse"

Aging Boomers Could Burst Housing Bubble
Lew Sichelman
www.sfgate.com

Overview: “The common perception among economists is that the current housing bubble will be a relatively short-term affair that should see a return to normal within the next few years. But according to a study by two University of Southern California researchers, a bubble of even more monumental proportions lies just ahead. They call it the ‘generational housing bubble,’ and maintain that it will be fueled by the same Baby Boomers who have been bidding up prices since 1970 as they moved higher and higher on the housing ladder.”

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/03/09/REDHVBQ2L.DTL

TV Shows Aimed At Baby Boomers
Andrea Billups
www.washingtontimes.com

Overview: “Meet the faces of television programming for today's senior citizens — a sex therapist, a financial adviser, jazz pianist Ramsey Lewis and tennis legend Martina Navratilova. All are regulars or guests on new TV shows set to debut today from AARP. They're designed to attract viewers from the aging — yet youthful-thinking — baby boomer generation, which continues to expand as a market force.”

http://washingtontimes.com/apps/pbcs.dll/article?AID=/20080310/NATION/17879876/1001

Book Offers Boomers A Fresh Take On Retirement
Colleen Long
www.nctimes.com

Overview: “The story goes like this: A couple in their early 60s scrimped and saved, and retired to their dream home in France. But eight months after they arrived at their chateau, the couple were miserable. They missed their friends and clubs back home. They missed working, and lounging around all day was costlier than they expected. So they moved back to their old lives. The moral of the story: Retirement ain't what it used to be.”

http://www.nctimes.com/articles/2008/03/09/lifeandtimes/9_51_423_8_08.txt

Top News from Today's "Boomiverse"

Rx For Boomers: Eat Wisely, Drink Plenty, Stay Active
Sally Squires
www.washingtonpost.com

Overview: “Good nutrition is important throughout life, but it takes on special significance in middle age and beyond. ‘All the nutritional things that we need to be concerned about as younger adults are even more important as we get older,’ says Alice Lichtenstein, a professor of nutrition at Tufts University.”

http://www.washingtonpost.com/wp-dyn/content/story/2008/03/10/ST2008031001996.html

The Complications Of More Leisure Time
Marci Alboher
www.nytimes.com

Overview: “For this week’s Shifting Career’s column, I spoke with Linda Nazareth, an economist in Toronto for Business News Network, Canada’s national cable station for business news. She is the author of a new book, ‘The Leisure Economy.’ Below are excerpts from our conversation.”

http://www.nytimes.com/2008/03/10/business/smallbusiness/10shift.html?_r=1&ref=smallbusiness&oref=slogin

Boomer Quandary
Sandra Block
www.dailyrecord.com

Overview: “Many may be retiring too early to get maximum Social Security benefits.”

http://www.dailyrecord.com/apps/pbcs.dll/article?AID=/20080311/LIFE11/803110303/1004/LIFE

Top News from Today's "Boomiverse"

Retirement Market Booming, Boomers To Keep It Hot For Decades
www.seniorjournal.com

Overview: “The status and demographics of retirees are changing so fast that marketers almost need a monthly snap shot. In the U.S., 17.9% of adults are now retired, according a recent report by The Media Audit. But, that number has increased by 6% in just the last five years. It will climb even faster as the Baby Boomers exit the workforce.”

http://www.seniorjournal.com/NEWS/Boomers/2008/8-03-11-RetirementMarketBooming.htm

The Truth About Aging Boomers' Effect On Our Economy
John B. Shoven
www.alternet.com

Overview: “There is a looming catastrophe stalking the developed world. It promises to devastate the global economy, overwhelm hospitals, and decimate armed forces. What is the calamity that promises such misfortune? Not a killer virus, deadly terrorist attack, or natural disaster. It's the aging of the world's baby boomers, the coming tidal wave of senior citizens who will live longer, consume more, and produce less, seriously challenging societies' ability to care for their graying ranks.”

http://www.alternet.org/mediaculture/79269/

If there’s any doubt that marketers around the globe are waking up to the power and potential of consumers at midlife and beyond, look no farther than Zukunftsmarkt 50plus, a conference by EuroForum in Frankfurt held March 4 and 5.

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

Boomer Report: Code Pink
Joe Winkler
www.wzzm13.com

Overview: “If you think the 60's generation is fading into the background of history, this next story might change your mind. A controversial group, made up mostly of Baby Boomer women, are protesting for peace. The group's name is Code Pink.”

http://www.wzzm13.com/news/news_article.aspx?storyid=89042

Boomers Reluctant Over Long-Term Care Insurance
Patti Neighmond
www.npr.org

Overview: “Over the past 20 years, long-term care insurance has expanded from simple nursing home coverage to covering care in assisted living facilities and in an individual's own home. Today, insurance companies are busy marketing their product to boomers. But, according to a number of surveys, boomers are not listening.”

http://www.npr.org/templates/story/story.php?storyId=88164892

Tips On Feeling Fine After 50
www.toacorn.com

Overview: “Young baby boomers are feeling younger than ever. Despite their advancing age, boomers continue to feel mentally fit, but physically they are starting to feel the aches and pains of aging. By taking the right steps before pain slows them down, boomers can maintain their active lifestyle long into their senior years.”

http://www.toacorn.com/news/2008/0313/Health_and_Wellness/088.html

Top News from Today's "Boomiverse"

EU Cash To Turn Baby Boomers Into Silver Surfers
www.reuters.com

Overview: “EU baby boomers were given help on Thursday to live more independent lives in their old age when the European Parliament agreed to fund research into using technology such as the Web to keep the elderly in touch.”

http://www.reuters.com/article/internetNews/idUSL1390595120080313

Impact Of Baby Boomers In The U.S.
www.wsoctv.com

Overview: “While some boomers are healthier and more active than older folks of a generation ago, chronic health problems are still a concern for many.”

http://www.wsoctv.com/health/15592606/detail.html

Aging Baby Boomers Change Firefighter Training
Jenn Karlman
www.wbay.com

Overview: “Aging Baby Boomers are forcing local firefighters to change the way they train for their job. ‘Firefighting is the meat and potatoes of our job. It's what people think of when they think of a firefighter,’ Lieutenant Nick Craig of the Green Bay Fire Department said. But in Green Bay the job description is changing.”

http://www.wbay.com/Global/story.asp?S=8013294

Top News from Today's "Boomiverse"

New Boomer Niche: Luxury And Efficiency
Stephanie I. Cohen
www.chicagotribune.com

Overview: “Shea Homes, one of the nation's largest builders, believes Baby Boomers are looking for communities that make an environmental difference.”

http://www.chicagotribune.com/business/chi-re-greenboomers-0316mar16,0,2085845.story

Baby Boomers Caring For Aging Parents Get Variety Of Support From Employers
Carly Harrington
www.knoxnews.com

Overview: “When Eric Stewart isn't crunching numbers for Edfinancial, he may be running his in-laws to the doctor, picking up prescriptions or shopping for groceries. And Tuesday is bingo at Chick-fil-A. Stewart, 47, is among a growing number of baby boomers who are juggling professional and family responsibilities as they take on the role of caregivers for their senior citizen parents.”

http://www.knoxnews.com/news/2008/mar/17/baby-boomers-caring-for-aging-parents-get-of/

'Leap!' A Delightful Look At Aging Baby Boomers
Dennis Lythgoe
www.desertnews.com

Overview: “Sara Davidson is a baby boomer journalist who authored ‘Loose Change,’ an international bestseller about three women in the '60s. In this book she looks to the future for her generation as they age.”

http://deseretnews.com/article/1,5143,695261657,00.html

In a previous blog, I proclaimed that “Boomer” was a hipper term for the 40+ generation than “Best Ager”, the preferred name in Germany. But I also suggested that Europeans in general have integrated “midlife and beyond” friendly thinking into the societal fabric, in ways both practical and inspiring.

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

Alzheimer's May Claim 10 Million Baby Boomers, or One in Eight
Elizabeth Lopatto
Bloomberg
Mar. 18, 2008

Overview: “Alzheimer's disease will claim about one in eight baby boomers in their lifetime, or about 10 million Americans, a new report suggests. Medicare spending for Alzheimer's will jump to $38 billion in 2025, when those born between 1946 and 1964 start to reach the median age for nursing home admission, according to the Chicago-based Alzheimer's Association, which releases its yearly report today.”

http://www.bloomberg.com/apps/news?pid=20601103&sid=aQZzxkbpnBd8&refer=us

More than half of Canadian Boomers plan to stay put when they retire
Tradingmarkets.com
Mar. 18, 2008

Overview: “There truly is no place like home for Canada's Baby Boomers. In fact, 60 per cent of Boomers would prefer to stay in their current community when they retire, according to RBC's 15th annual homeownership study.”

http://www.tradingmarkets.com/.site/news/Stock%20News/1212913/

Gallopinggeezer.com grabs seniors and boomers!
24-7pressrelease.com
Mar. 18, 2008

Overview: “Gallopinggeezer.com is a new site developed by Gnus Gait Media LLC founder and publisher, Frank Ryan of Portland Oregon. Ryan created the platform on the innovative site to benefit the underserved senior-boomer age markets on the internet. It gives most age 50 plus readers an easy to use site.”

http://www.24-7pressrelease.com/press-release/gallopinggeezercom-grabs-seniors-and-boomers-43972.php

Top News from Today's "Boomiverse"

Alberta Boomers Drawn To Nature
Mario Toneguzzi
www.canada.com

Overview: “Alberta Baby Boomers are the most likely to move to a different climate and the most likely in the country to want a home that is close to nature when they retire, says a national survey released today by RBC.”

http://www.canada.com/calgaryherald/news/story.html?id=acc0e28d-4067-4722-82b0-9f914f7eb8f7&k=50888

Now's Not The Best Time To Retire
Eileen Alt Powell
www.courant.com

Overview: “Retiring can be a scary proposition, especially knowing that you're going to have to rely on Social Security and savings instead of a regular paycheck to cover day-to-day expenses. It can be even scarier if you're retiring as the stock market is dropping, which has been the case since late last year, and dragging down your account balances.”

http://www.courant.com/business/hc-onthemoney0319.artmar19,0,6041021.story

Studies Find Boomers Plan To Keep Working, Stay In Home
www.ottawabusinessjournal.com

Overview: “Almost half of Canadians aged 45 to 54 do not plan to fully retire and will work to remain active or earn money to survive, according to a joint SECOR Consulting/Leger Marketing national survey. The survey of 1,504 Canadians found 47 per cent of respondents in that age bracket have foregone dreams of living a life of leisure once they hit the age of 65.”

http://www.ottawabusinessjournal.com/291249530824131.php

“Fried Green Tomatoes”…”Driving Miss Daisy”…”The Trip to Bountiful”…”Cinema Paradiso”…remember these films? They are the kind that linger—like a good book, storied memory, or evocative dream. If you enjoyed even one of these movies, you may be surprised to learn that generally speaking, films focusing on older women don’t do as well as those that focus on older men (according to a recent piece in the Wall Street Journal). Though I have to admit, that isn’t exactly a news flash.

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

Baby Boomers Tell Their Kids To Fly The Coop And Keep The Nest Empty
Helen Morris
www.canada.com

Overview: “Baby boomers are keen to stay in their own community and even their existing home when they retire but they don't want their adult children to live with them, according to RBC's homeownership survey released Tuesday.”

http://www.canada.com/victoriatimescolonist/news/story.html?id=%20c2fac47c-8e6b-4c7d-a210-19410ddb7227

Boom Goes The Ego
Kevin Kusinitz
www.weeklystandard.com

Overview: “If the Americans who lived through the Depression and won the Second World War were the Greatest Generation, then the Baby Boomers would have to be the Greatest Ego Generation. Pampered like no others before them, free to explore their own interests while their parents worked hard to put food on the table, the Boomers eventually pursued pop culture as their time killer of choice.”

http://www.weeklystandard.com/Content/Public/Articles/000/000/014/896agigg.asp

'Helicopter' Parents Just Have To Hover When They Send Kids Off To College
M.S. Enkoki
www.ohio.com

Overview: “Loosely defined, helicopter parents are the baby boomer moms and dads who virtually accompany their offspring to campus, monitoring and intervening, fussing and fretting.”

http://www.ohio.com/news/top_stories/16844091.html

Top News from Today's "Boomiverse"

Boomers Ramping Up For Accessible Homes
www.suntimes.com

Overview: “The baby boomers are getting older, and experts say come retirement time, the Post-World War II generation will become the largest segment of Americans in U.S. history to age at one time. Eighty-three million boomers are predicted to reach the retirement age of 65 years within the next 11 years.”

http://searchchicago.suntimes.com/homes/853187,rampup21.article

Singles Fest Might Draw Boomers
Ray Hagar
www.rgj.com

Overview: “The idea is to have a weekend or series of weekends where single baby boomers could come to Reno to find their Valentine or meet people of similar ages, likes and dislikes and enjoy different planned activities or just have fun.”

http://www.rgj.com/apps/pbcs.dll/article?AID=/20080321/NEWS/803210522/1321

RVs Beckon Baby Boomers Despite Fuel Costs
Jayne Clark
www.usatoday.com

Overview: “Sales of RVs, which run the gamut from humble folding camping trailers to luxury motor homes, peaked at 400,000 in 2006. The industry attributes the subsequent drop in sales to 354,000 last year to the overall economic slump rather than rising fuel costs. But with the first wave of 79 million baby boomers poised for retirement, industry experts are betting that boom times are on the horizon.”

http://www.usatoday.com/travel/news/2008-03-20-rv-boomers_N.htm

Ask boomers if they’re set for retirement, and 75 % of the time, you’ll get one of two responses. 1. A crazy wild-eyed look of complete desperation. 2. A placid look that appears serene only because he/she is in denial.

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

Boomers Search For The Wisdom In Faith
Matt Thornhill
www.inrich.com

Overview: “Members of the generation that came of age tripping on mind-altering substances are more than likely exploring a new path at midlife and beyond: spiritual enlightenment. In our work at the Boomer Project, we uncovered that baby boomers, now ages 44 to 62, are shifting their life's focus from trying to ‘become someone’ to more about ‘being someone.’ This shift starts to happen around age 50, truly ‘midlife’ (at least) for most of us.”

http://www.inrich.com/cva/ric/opinion/oped.apx.-content-articles-RTD-2008-03-20-0043.html

Lonely Planet Branches Out To Baby Boomers, Gen-X Travelers
www.usatoday.com

Overview: “Lonely Planet has long been synonymous with adventurous, no-frills young travelers, but the guidebook company's City Guides are growing up.”

http://www.usatoday.com/travel/news/2008-03-19-lonely-planet-new-guidebooks_N.htm

Boomers Starting To Downsize
Stephen Frater
www.heraldtribune.com

Overview: “Coldwell Banker surveyed its real estate sales people across the nation and found that baby boomers entering the empty-nester phase of their lives are buying homes.”

http://www.heraldtribune.com/article/20080324/COLUMNIST86/803240537/-1/newssitemap

Community Group Looks At Needs Of Aging Baby Boomers
Dawn Schuett
www.postbulletin.com

Overview: “Baby boomers might be reluctant to talk about retirement or too busy now to ponder what they'll do when the time comes. But if they want to make those years fulfilling, they should have a plan, said retiree Jim Pederson of Plainview.”

http://www.postbulletin.com/newsmanager/templates/localnews_story.asp?a=334331&z=2

Boomer-champions from around the world converge in DC this week for the American Society of Aging’s mega-convention, as well as the pre-conference: the What’s Next Boomer Business Summit.

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

Fit And 40+: More Boomers Are Realizing They Need A Fitness Regimen
Barb Berggoetz
www.indystar.com

Overview: “Steve Bogard's cholesterol was way up. His heart rate jumped with high exertion. Though not overweight, he wasn't in great shape. Fast-forward 10 years.”

http://www.indystar.com/apps/pbcs.dll/article?AID=/20080325/LIVING01/803250304/1007/LIVING

Boomers' Hope: That The 'Kids' Are All Right
Sharon Jayson
www.usatoday.com

Overview: “Around the kids, they're nothing if not supportive. But a growing number of baby boomer parents are freaking out inside.”

http://www.usatoday.com/news/nation/2008-03-24-boomers-kids_N.htm

A Second Blooming For Many Boomers
Madelyn Pennino
www.lancasteronline.com

Overview: “After decades in the work force, droves of baby boomers are returning to college in hopes of launching a second career that will last well into their ‘retirement’ years.”

http://articles.lancasteronline.com/local/4/218711

Top News from Today's "Boomiverse"

The 10 Best Sites For Baby Boomers
Jennifer L. DeLeo
www.pcmag.com

Overview: “These online resources cater specifically to the 50-and-up crowd, with attractions like social networking, jobs after retirement, health tips, and more.”

http://www.pcmag.com/article2/0,2704,2278071,00.asp

Oh, Won't Baby Boomers Stay (On The Workforce) A Little Longer?
Connie Midey
www.azcentral.com

Overview: “Imagine walking into your neighborhood grocery, hospital or government office and finding that a quarter of its workforce is missing. Census figures suggest the threat is real, and Arizona is taking steps to avoid it. By 2020, one in four Arizonans is expected to be older than 60, says Melanie Starns, Gov. Janet Napolitano's policy adviser on aging. More than 35 percent of Yavapai County residents already are in that age group.”

http://www.azcentral.com/news/articles/0326matureworkers0327.html

'Doonesbury' Cartoonist Trudeau Discusses Career At Coe
Eric Clark
www.gazetteonline.com

Overview: “For the next 75-minutes, a jocular Trudeau presented a prepared speech that looked back on his nearly 40-year career as a professional cartoonist, touching on topics like baby boomers, politicians, newspapers, satire, Iraq, Sept. 11 and comic strips.”

http://www.gazetteonline.com/apps/pbcs.dll/article?AID=/20080326/NEWS/302168376/1006/news

Top News from Today's "Boomiverse"

To Reach Hispanic Boomers, Advertisers Must Look Beyond Language
Staff
Marketingvox.com
Mar. 27, 2008

Overview: “Hispanic Boomers (those born between 1946 and 1964) represent approximately 10 percent of the US Boomer segment - over 7 million consumers - but cannot be segmented by language alone, a Focalyst study concludes (pdf), MarketingCharts reports.”

http://www.marketingvox.com/to-reach-hispanic-boomers-advertisers-must-look-beyond-language-037618/

Boomer Retirement Worries Grow, but Many Have not Taken Action
Rebecca Moore
Planadviser.com
Mar. 26, 2008

Overview: “New research conducted by Harris Interactive on behalf of Longevity Alliance shows Baby Boomers’ worries over retirement savings have increased as economic indicators continue to trend downward, but most have not done anything to change their savings strategies to adjust to their concerns.”

http://www.planadviser.com/research/article.php/1976

Top News from Today's "Boomiverse"

Retirement Postponed; Baby boomers who’d expected to quit work by now discover they can’t afford it. Blame the meltdown
Daniel McGinn
Newsweek
Mar. 31, 2008

Overview: “The triple whammy of the housing bust, the weakening economy and the turbulent stock market affects most Americans, but few are as shaken as leading-edge baby boomers on the brink of retirement.”

http://www.newsweek.com/id/128540

In the world of mobile ad campaigns, boomers can't get a signal
Terrence Belford
The Globe and Mail
Mar. 28, 2008

Overview: “Are North American mobile phone companies missing the boat by ignoring the exploding boomer market in favour of hip gadgets and services directed at those in their teens and twenties?”

http://www.theglobeandmail.com/servlet/story/RTGAM.20080328.wsrtelecomboom28/BNStory/Technology/home

Top News from Today's "Boomiverse"

Crisis Looms As Boomers Age
www.heraldtribune.com

Overview: “Alvin Loewenberg worries about the looks he sees on the faces of people when he talks to civic groups. He would like to see a little concern, maybe even alarm, among the predominantly baby boomer audiences when he tells them about the sweeping changes facing the nation because of its aging population. Instead, the president and CEO of a large nonprofit, long-term care facility in San Antonio, Texas, sees complacency.”

http://www.heraldtribune.com/article/20080330/NEWS/803300453/0/FRONTPAGE

Baby Boomers Have Options In Starting Social Security Benefits
Eileen Alt Powell
www.ocregister.com

Overview: “Those turning 62 can begin collecting their Social Security benefits, albeit at a lower level than if they wait a few years.”

http://www.ocregister.com/business/baby-boomers-have-2008628-options-in

Baby Boomers Tell Kids To Fly The Coop
Helen Morris
www.nationalpost.com

Overview: “Baby Boomers are keen to stay in their own community and even their existing home when they retire but they don't want their adult children to live with them, according to RBC's home ownership survey released this week.”

http://www.nationalpost.com/life/homes/story.html?id=407648