If you are an advertising/marketing executive and have woken up to the fact that the 45+ market is indeed a lucrative one (more than $2 trillion in annual spending power), you should consider joining us in DC to attend a gathering of some of the most influential boomer thinkers and entrepreneurs this spring.

On March 26th, at the Omni Shoreham Hotel in Washington, D.C., the Fifth Annual “What’s Next Boomer Business Summit” will be held in conjunction with the National Aging in America Conference.. Attendees will learn about the latest issues facing the baby boomer market and gain invaluable insights by connecting with a broad spectrum of experts who have unique perspectives on the baby boomer generation. Our very own Carol Orsborn, Ph.D. will be chairing a panel on “Marketing to Boomer Women” with Lisa Stone, CEO of BlogHer, Sheryl Biesman of Pharmavite/Nature Made and Jane Glenn Haas, founder of Women Sage engaging with each other and the audience.

While boomers and technology will be a major focus, panelists will also be discussing a wide range of other topics, such as the future of consumer-directed health care, issues related to the new longevity, baby boomer lifestyles, the use of celebrities and branding, and what’s ahead for boomers in the economy and housing.

Among the keynote speakers are Walt Mossberg, Personal Technology columnist, The Wall Street Journal; Vincent R. Reinhart, resident scholar at the American Enterprise Institute; and Gail Sheehy, author of Sex and the Seasoned Woman and Passages. Other speakers include Myrna Blyth, founder, MORE magazine; Andy Donner, director, Physic Ventures; Bart Johnson, president and CEO, Life Stages Financial, Inc.; Belinda Lang, vice president of Consumer Marketing Strategy, American Express Corporation; Gary Moulton, senior product manager, Accessible Business Unit, Microsoft Corporation; and Emilio Pardo, chief brand officer, Brand Management, AARP.

The 2008 Summit, produced by Dr. Mary Furlong of Mary Furlong & Associates, boasts premier participants such as AARP, Microsoft Corporation, American Express, Verizon Wireless, MetLife Mature Market Institute, Phonak, HeartMath, Posit Science, and Longevity Alliance discussing their latest baby boomer marketing strategies. Truth in marketing: FH Boom is pleased to be a sponsor as well.

Registration is available online at www.boomersummit.eventbrite.com. For more information on the What’s Next Boomer Business Summit visit www.boomersummit.com or email inquiries@boomersummit.com.

The What’s Next Boomer Business Summit is an official pre-conference of the NCOA-ASA National Aging in America Conference March 27-30. Come to What's Next - stay for NCOA - ASA. For more information, visit www.agingconference.org.

Amanda Sobanet