Serge Lescouarnec, “Serge the Concierge”, convenes the panel of marketing pro’s, including our own Janet Greenlee from FH Dallas, and it is shaping up to be a potentially wild ride.

The title: the brain-rattling: “Just Over 50 and Not Dead Yet.” (Something you’ll never see in an ad in AARP Magazine—I promise you that!”)

Actually, my suspicion is that most of those “crazy kids” are the ones just over 50—but hey, this is the entertainment business!

First the details, then what else woke me up:

DETAILS:

Event:
Panel Discussion at South by Southwest Interactive (Austin, Texas)
on March 8, 2008 from 11:30 am to 12:30 pm

Speakers:
Serge Lescouarnec Founder, Serge the Concierge
Janet Greenlee SVP Sr Partner GM, Fleishman-Hillard
David Markus CPO, TeeBeeDee
Rhea Becker Writer, The Boomer Chronicles
Ted Cohen Managing Partner, Tag Strategic

HELLO:

Here are some of the topics that are going to be addressed.
In case you need a scorecard, topics without the *are the real ones, the ones with* are ones I’m adding to the list that I hope they’ll also address:

There is life before and after 18 to 35.
*Problems of the aging 36 year old.
More U2, New Order or Talking Heads than Tony Bennett.
*Does playing with younger musicians make you hipper or them older?
Rewire rather than retire. Life is short, let's enjoy it!
* Life is only short if you don’t run out of money first
Rekindle passion. Travel. Read. Slow down. Take a nap.
* Take a nap while rekindling passion.
Old is a state of mind. (you're as old as you think you are -- up to a point...)
* How can I possibly top that?

Other topics (note no *) are:

Who and what is online for people in their late 40's and early 50's and why are some sites targeting baby boomers failing to deliver?
What difference does it make to be over 50 and have a presence on the web?
How does it change the way you work, consume, live?
What do early boomers spend their time and money on? Travel, restaurants and food, financial products?
How do companies and marketers reach out to them? Are they successful? Are they using the right approach?
How can writers, musicians and movie makers tap that audience?

If you’re going to South by Southwest, please go and cheer Janet on!