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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ Events

« FH Boom Daily Digest-Feb. 6, 2008 | Main | FH Boom Daily Digest-Feb. 8, 2008 »

FH Boom Daily Digest-Feb. 7, 2008

Top News from Today's "Boomiverse"

Boomer Kaboomer: What Obama Means for the Workplace
Penelope Trunk
www.readthehook.com

Overview: “Barack Obama is dissing the baby boomers-- tactfully. He has people talking about generational issues in politics, and I'm anticipating spillover into the workplace, which also needs this frank discussion.”

http://www.readthehook.com/stories/2008/02/07/BRAZEN-0706-ObamadissesBoomers-A.rtf.aspx


South Portland's Cinemagic Grand Focuses on Boomers
Linda Hersey
www.keepmecurrent.com

Overview: “Welcome to the newest concept in movie-going, which aims to transform a night at the movies into upscale entertainment for older audiences – complete with dining, alcohol service and reserved seating.”

http://www.keepmecurrent.com/AandE/story.cfm?storyID=49108


Are Baby Boomers Driving Us Toward Healthcare Collapse?
Bob Brady
www.blr.com

Overview: “In December 2007, the EEOC issued regulations allowing employers to offer lower health insurance benefits to retirees age 65 who are eligible for Medicare. This was roundly condemned by readers of The New York Times as just another example of corporate greed and Republican insensitivity. The AARP quickly joined in, threatening to sue the EEOC to have the regulation withdrawn.”

http://hr.blr.com/news.aspx?id=77904

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