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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« What’s Next? Boomer Business Summit | Main | FH Boom Daily Digest-Mar. 3, 2008 »

FH Boom Daily Digest-Feb. 29, 2008

Top News from Today's "Boomiverse"

Plan Now For A Boomer Retirement
Tara Weiss
www.forbes.com

Overview: “Lying in a hammock or perfecting the old golf game for 20 years might seem the ideal retirement to baby boomers at 3 p.m. on a hectic Wednesday, but it will likely lose its luster after a few years.”

http://www.forbes.com/leadership/2008/02/28/retirement-work-jobs-lead-careers-cx_tw_0228boomers.html


Retiring Boomers Urged To File Online For Benefits
Tim Simmers
www.insidebayarea.com

Overview: “Local Social Security offices are facing a crunch. The first wave of baby boomers is turning 62, and government officials are encouraging them to file for their benefits online. ‘The volume of retiring baby boomers in local offices is high,’ Social Security spokeswoman Linda Zamfino said. ‘The online process is easy and convenient, and those who use it get priority service.’”

http://www.insidebayarea.com/sanmateocountytimes/localnews/ci_8404518


Learn More About Baby Boomers, The Dominant Generation
www.gather.com

Overview: “Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Yankelovich actually coined the term ‘Baby Boomer’ back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled.”

http://www.gather.com/viewArticle.jsp?articleId=281474977270782

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