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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-Feb. 26, 2008 | Main | Hot Flash: Boomers “Not Dead Yet” »

FH Boom Daily Digest-Feb. 27, 2008

Top News from Today's "Boomiverse"

Glut Of Baby Boomer Teachers On The Brink Of Retirement
Jonathan Cribbs
www.beaufortgazette.com

Overview: “Rhetta Bayne has been teaching for 29 years, and she could retire at any time. She's been to students' college graduations, and some of them have even named their children after her. She just attended a retirement seminar, and among her peers ‘retirement’ is sometimes a frequent discussion.”

http://www.beaufortgazette.com/local/story/204354.html


New Medical Advances Help Baby Boomers
www.kdka.com

Overview: “New medical advances are welcome news for the millions of baby boomers who are going older across the country. KDKA's Dr. Maria Simbra talked with some local experts about some new treatments for those boomers suffering from knee, eye and neck problems. For knee problems, a new minimally invasive approach is making replacement easier.”

http://kdka.com/seenon/baby.boomers.health.2.662848.html


Baby Boomers Confused About Medicare, According To Recent NAIC Survey
www.earthtimes.org

Overview: “The first waves of baby boomers turn 62 this year and begin claiming Social Security benefits. And, according to new research from the National Association of Insurance Commissioners (NAIC), many are confused about their post-retirement health insurance options, including their Medicare eligibility.”

http://www.earthtimes.org/articles/show/baby-boomers-confused-about-medicare-according-to-recent-naic-survey,292701.shtml

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