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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-Feb. 22, 2008 | Main | Just Say Don’t—The Sequel »

FH Boom Daily Digest-Feb. 25, 2008

Top News from Today's "Boomiverse"

Nonprofits May Have Need For Baby Boomers To Fill Key Roles
Joan Cirillo
www.boston.com

Overview: “…I was in an audience last week listening to some of the issues around attracting and retaining good talent in the nonprofit industry when two of the four panelists mentioned hiring baby boomers to fill many of their senior or key openings.”

http://www.boston.com/jobs/news/articles/2008/02/24/nonprofits_may_have_need_for_baby_boomers_to_fill_key_roles/


The Web Gives Boomer Caregivers A Boost
Susan Chaityn Lebovits
www.boston.com

Overview: “Sites help them manage meds, schedules, family reminders.”

http://www.boston.com/business/technology/articles/2008/02/25/the_web_gives_boomer_caregivers_a_boost/


Earth Movers: Pitching Boomers Housing That Is Green As Their Hair Goes Gray
Stephanie I. Cohen
www.marketwatch.com

Overview: “Shea Homes, one of the nation's largest home builders, believes baby boomers are looking for communities that make an environmental difference.”

http://www.marketwatch.com/news/story/pitching-boomers-homes-green-their/story.aspx?guid=%7B9DEC1029-8E09-4160-ABDB-639EC0EFA55C%7D

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