Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
Read More

Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest-Feb. 20, 2008 | Main | Happy Century »

FH Boom Daily Digest-Feb. 21, 2008

Top News from Today's "Boomiverse"

Boomers, Parents Urged To Speak Up
Tom Kisken
www.venturacountystar.com

Overview: “Concerned about the lack of family discussions about aging, a seniors home care business commissioned a study asking 1,000 baby boomers across the nation what they struggle to talk about with their parents. The adult children listed erratic driving, hygiene, behavior that could be linked to dementia and their parents' financial resources.”

http://www.venturacountystar.com/news/2008/feb/21/boomers-parents-urged-to-speak-up/


Aging Boomers
www.mainetoday.com

Overview: “Growing older isn't just for those who are aging. In Maine, our aging population of baby boomers is an issue for employers, state and municipal governments, doctors, nurses, longterm care providers, non-profit organizations, family members, housing developers, lawyers, retailers, temp agencies, librarians and school administrators, among many others.”

http://morningsentinel.mainetoday.com/view/columns/4788731.html


Cruise Lines Offer Boomers Healthier Choices For Meals
Candice Choi
www.courierpostonline.com

Overview: “Sailing away on a cruise ship with a midnight buffet no longer means waving goodbye to your diet. Keeping with the times, cruise lines are promising spa-like cuisine alongside the buttery lobster and piles of crab legs. The hope is that lighter selections will lure health-conscious baby boomers and others who fear being trapped at sea with a 24-hour pizza bar.”

http://www.courierpostonline.com/apps/pbcs.dll/article?AID=/20080221/BUSINESS01/802210329/1003/business

TrackBack

TrackBack URL for this entry:
http://www.theboomerblog.com/mt/mt-tb.cgi/527.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)