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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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FH Boom℠ Events

« FH Boom Daily Digest-Feb. 15, 2008 | Main | Y and Y Not »

FH Boom Daily Digest-Feb. 19, 2008

Top News from Today's "Boomiverse"

Baby Boomers Fuel 'Body Work' Industry
Francesca Jaorsz
www.indystar.com

Overview: “Physicians, tourism gurus and business experts say Hamilton County is becoming a draw for services that cater to a growing population of wealthy and well-educated baby boomers wanting to age with grace.”

http://www.indystar.com/apps/pbcs.dll/article?AID=/20080219/LOCAL0107/802200326/-1/LOCAL17


Baby Boomers Are Still Rockin'
Mike Mooney
www.modbee.com

Overview: “As baby boomers near senior citizenship, music remains a big part of their lives.”

http://www.modbee.com/local/story/214061.html


Who Will Pay For Long-Term Care?
www.mainetoday.com

Overview: “High turnover, worker shortages, low wages, unstable funding and hard, physical work are key issues plaguing employees at long-term care facilities in Maine. And this is just three years before the initial wave of baby boomers reaches full retirement age.”

http://kennebecjournal.mainetoday.com/news/local/1977303814.html

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