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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Generational Politics 2008: Winning by a Heir (Encore) | Main | FH Boom Daily Digest-Feb. 15, 2008 »

FH Boom Daily Digest-Feb. 14, 2008

Top News from Today's "Boomiverse"

BOOMj.com Names Baby Boomer Power Couples
www.centredaily.com

Overview: “Boomj.com (OTCBB:BOMJ), a Web-based niche lifestyle portal and social network serving more than 78 million Baby Boomers, today named the ‘Top 10 Baby Boomer Couples.’ This group, a result of the post-WWII baby boom, will continue to play a significant role influencing the shape of U.S. culture, policy and business.”

http://www.centredaily.com/business/technology/story/400294.html


Baby Boomers, Rejoice: You Can Have Your Flip-Flops and Support, Too
Jane Larson
www.azcentral.com

Overview: “Desert and beach dwellers love their flip-flops, but flip-flops don't always love folks with sore feet. A small Scottsdale company named Moszkito Inc. saw the problem and aims to solve it with Archy, its stylish line of sandals with built-in arch supports.”

http://www.azcentral.com/news/articles/0213sr-biz0214smallbiz-ON.html


Home Show's New Owners Target Boomers
www.bizjournals.com

Overview: “Albuquerque's largest home trade show has been acquired from Interact Productions by Lucas Productions, which plans to focus this year's show on the lifestyles of baby boomers.”

http://www.bizjournals.com/albuquerque/stories/2008/02/11/daily17.html

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