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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest-Feb. 12, 2008 | Main | Generational Politics 2008: Winning by a Heir (Encore) »

FH Boom Daily Digest-Feb. 13, 2008

Top News from Today's "Boomiverse"

Unique Ways to Play the Baby Boomer Market
Donna Fuscaldo
www.foxbusiness.com

Overview: “When it comes to playing the baby boomer market, the usual suspects come to mind—health care and pharmaceuticals. But those industries aren’t the only ones that stand to benefit.”

http://www.foxbusiness.com/personal-finance/on-topic/article/unique-ways-play-baby-boomer-market_472043_50.html


Baby Boomer 'Brain Drain' Will Be a Slow Leak
Marianne Kolbasuk McGee
www.informationweek.com

Overview: “Even before the first wave of baby boomers began reaching retirement age, predictions of an impending brain drain looked pretty dire. About 50% of the federal government’s workforce was expected to retire over the next few years. Now, it looks like many of those people will be staying put longer.”

http://www.informationweek.com/blog/main/archives/2008/02/baby_boomer_bra.html


Discovering Second Acts In Sustained Working Lives
Marc Freedman
www.nytimes.com

Overview: “Marc Freedman has become the voice of aging baby boomers who are eschewing retirement for what he calls ‘encore careers,’ long periods of meaningful and sustaining work later in life. Mr. Freedman, who was one of the founders of Experience Corps, now runs Civic Ventures, an incubator of programs and ideas to redefine the second half of life. One of those programs, the Purpose Prize, gives monetary awards to entrepreneurial innovators over the age of 60 who have contributed to the social good.”

http://www.nytimes.com/2008/02/11/jobs/11shift.html?_r=2&ref=smallbusiness&oref=slogin&oref=slogin

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