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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-Feb. 1, 2008 | Main | U Shaped Happiness »

FH Boom Daily Digest-Feb. 4, 2008

Top News from Today's "Boomiverse"

Baby Boomers Avoid Talk of Retirement
Mary Jo Layton
www.montereyherald.com

Overview: “Oldest of that generation feel young, worry about savings, plan to keep working.”

http://www.montereyherald.com/living/ci_8162562


Older Boomers Caught All the Breaks
www.news-press.com

Overview: “In a generation as sprawling as the baby boomers, you're bound to notice some big differences. And the main difference is probably this: The older boomers, exemplified by the 62-year-olds who will start retiring this year, occupy a demographic sweet spot that most younger boomers can't match.”

http://www.news-press.com/apps/pbcs.dll/article?AID=/20080203/BUSINESS/802030348/1014/BUSINESS


What Happens When the Baby Boomers Retire
www.helium.com

Overview: “Fourteen different articles on the subject of Baby Boomer retirement.”

http://www.helium.com/tm/460525/every-other-generation-retirees

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