Top News from Today's "Boomiverse"

Boomers Get Caught in Parent Trap
Matt Thornhill
www.inrich.com

Overview: “You hit your favorite Starbucks on the way to work and overhear a couple of boomer-age women talking about parenting issues. But instead of complaining about their own children, they are talking about their senior parents, who are treating these fiftysomethings as if they are still children themselves.”

http://www.inrich.com/cva/ric/search.apx.-content-articles-RTD-2008-01-24-0055.html

Waiting for the Echo Boomers
Alex Taylor III
www.cnnmoney.com

Overview: With auto sales headed for their lowest level in a decade this year, automakers are relying on a comfortable old friend to lift them out of the doldrums: the demographic cycle.”

http://money.cnn.com/2008/01/29/news/companies/taylor_echo.fortune/?postversion=2008013003

Never Mistake Boomers for Actual Old People
Dave Schleck
www.dailypress.com

Overview: “There are seven words or phrases that are seven deadly sins when said to the generation of people born between 1946 and 1965.”

http://www.dailypress.com/features/dp-life_boomer_0130jan30,0,7428605.story

Top News from Today's "Boomiverse"

Baby Boomers Avoid Talk of Retirement
Mary Jo Layton
www.montereyherald.com

Overview: “Oldest of that generation feel young, worry about savings, plan to keep working.”

http://www.montereyherald.com/living/ci_8162562

Older Boomers Caught All the Breaks
www.news-press.com

Overview: “In a generation as sprawling as the baby boomers, you're bound to notice some big differences. And the main difference is probably this: The older boomers, exemplified by the 62-year-olds who will start retiring this year, occupy a demographic sweet spot that most younger boomers can't match.”

http://www.news-press.com/apps/pbcs.dll/article?AID=/20080203/BUSINESS/802030348/1014/BUSINESS

What Happens When the Baby Boomers Retire
www.helium.com

Overview: “Fourteen different articles on the subject of Baby Boomer retirement.”

http://www.helium.com/tm/460525/every-other-generation-retirees

According to new research published in the journal of Social Science & Medicine, most people “bottom out” in their mid-40s, describing themselves as unhappy or depressed. I found this fact surprising, after hearing for years that the mid-40s for many represent a stage when everything in their lives peaks…from childrearing, to career paths, to the utter (if not Zen) wisdom that surfaces after years of life experience. But before you get depressed in reading such a statement, consider the good news: the same research reveals that people describe themselves as happier at age 50 and beyond.

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

The Boomers Had Their Day. Make Way for the Millennials.
Morley Winogard and Michael D. Hais
www.washingtonpost.com

Overview: “The scene at American University last week was electric: thousands of young people filling an arena to hear venerable Massachusetts Sen. Edward M. Kennedy endorse Barack Obama for president and praise the Illinois senator's ability to inspire and move a new generation of Americans.”

http://www.washingtonpost.com/wp-dyn/content/article/2008/02/01/AR2008020102826.html

Study Shows Communication Gap Between Boomers and Parents
www.westchester.com

Overview: “Your dad’s neighbor just called to tell you that your 79-year-old father sideswiped his parked vehicle and nearly hit a child standing nearby. Was it an isolated slip-up or a sign that it’s time for your dad to think about giving up his car keys? More importantly, how do you begin the discussion about such a potentially volatile subject?”

http://westchester.com/Westchester_News/Senior_News/Study_Shows_Communication_Gap_Between_Boomers_And_Parents_200802059164.html

Gen Y, Gen X & Baby Boomers: Generation Wars at Work
Steff Gelston
www.networkworld.com

Overview: “Think the generation gap went out with bell-bottoms and love beads? Think again.”

http://www.networkworld.com/news/2008/020508-genx-geny-workplace-wars.html

Top News from Today's "Boomiverse"

What's Next for Boomers
Janice Revell
www.cnnmoney.com

Overview: “In the years ahead, five key trends will dominate your financial life. So far you've been lucky, baby boomer. Now it's time to be smart.”

http://money.cnn.com/2008/01/28/pf/whats_next_mar/?postversion=2008020509

Single Boomers
P.J. Harston
www.torontosun.com

Overview: “A new study on single Canadian baby boomers suggests that the way we work, play and retire is rapidly changing, right across the country.”

http://torontosun.com/News/2008/02/06/4829783-sun.html

Tsunami of Boomers Puts Fear Into Planners
Kate Long
www.sundaygazettemail.com

Overview: “West Virginia must get ready for the tidal wave of Baby Boomers that will hit the state budget in the next 20 years, say 45 of the state's most knowledgeable experts on long-term care.”

http://sundaygazettemail.com/News/200802050685

Top News from Today's "Boomiverse"

Boomer Kaboomer: What Obama Means for the Workplace
Penelope Trunk
www.readthehook.com

Overview: “Barack Obama is dissing the baby boomers-- tactfully. He has people talking about generational issues in politics, and I'm anticipating spillover into the workplace, which also needs this frank discussion.”

http://www.readthehook.com/stories/2008/02/07/BRAZEN-0706-ObamadissesBoomers-A.rtf.aspx

South Portland's Cinemagic Grand Focuses on Boomers
Linda Hersey
www.keepmecurrent.com

Overview: “Welcome to the newest concept in movie-going, which aims to transform a night at the movies into upscale entertainment for older audiences – complete with dining, alcohol service and reserved seating.”

http://www.keepmecurrent.com/AandE/story.cfm?storyID=49108

Are Baby Boomers Driving Us Toward Healthcare Collapse?
Bob Brady
www.blr.com

Overview: “In December 2007, the EEOC issued regulations allowing employers to offer lower health insurance benefits to retirees age 65 who are eligible for Medicare. This was roundly condemned by readers of The New York Times as just another example of corporate greed and Republican insensitivity. The AARP quickly joined in, threatening to sue the EEOC to have the regulation withdrawn.”

http://hr.blr.com/news.aspx?id=77904

Top News from Today's "Boomiverse"

‘Boomers' Boost Cody Real Estate Market
Carole Cloudwalker
www.codyenterprise.com

Overview: "'Baby Boomers' - commonly thought of as those born 1946 to 1964 - may be the driving force behind Cody's booming real estate market.”

http://www.codyenterprise.com/articles/2008/02/07/news/news1.txt

AgeLab Designs Products for Baby Boomers
David Ho
www.tech.mit.edu

Overview: “Joseph F. Coughlin founded AgeLab to unravel a paradox: Humanity in the last century achieved the dream of much longer life, but didn’t plan for the effects on work, health and daily living. ‘Our greatest success is now our greatest challenge,’ Coughlin says. ‘Where are you going to live? How are you going to get around? What are you going do in those 10, 20, 30, 40 years of extra time?’”

http://www-tech.mit.edu/V128/N2/agelab.html

Top News from Today's "Boomiverse"

Do Boomers Want a Web Home of Their Own?
Randall Stross
www.nytimes.com

Overview: “No one seems certain of the boomers’ annual disposable income, but figures loosely bandied about range from $1 trillion to $2 trillion. These boomers, however, have become rather shy about their identity, and no Internet media company or social network has figured out how to grow big by dedicating its attention solely to them. For this Hope-I-Die-Before-I-Get-Old generation, the sensitive issue of age must somehow be finessed.”

http://www.nytimes.com/2008/02/10/business/10digi.html?_r=1&ref=business&oref=slogin

Boomers Give Plenty of Financial Help to Kids, Parents, Study Says
Mark Miller
www.suntimes.com

Overview: “Baby boomers often are stereotyped as self-indulgent -- a generation endlessly fascinated with its own needs and interests. But if the stereotype is true, it seems to stop at the wallet. A study by Ameriprise Financial concludes that boomers are providing more financial support to their children well into their adult years -- at the same time that they're assisting their own aging parents.”

http://www.suntimes.com/business/currency/787072,CST-FIN-c-support11.article

Tuning In the Baby Boomers
T.J. Greaney
www.columbiatribune.com

Overview: “Though people born between 1946 and 1964 will soon be retiring in huge numbers - this year millions become eligible for Social Security benefits - they are having another effect: With more time on their hands, boomers have more time to volunteer, experts say.”

http://www.columbiatribune.com/2008/Feb/20080210News009.asp

Top News from Today's "Boomiverse"

Baby Boomers May Find Bridge To Health Insurance
Bob Moos
www.dallasnews.com

Overview: “‘Making it to Medicare’ has become one of the biggest challenges for baby boomers who retire or are laid off before 65.”

http://www.dallasnews.com/sharedcontent/dws/bus/stories/021208dnbusuninsuredboomers.38b8522.html

Boomers On The Move Will Have A Strong Impact On Housing
Melanie Mann
www.kansascity.com

Overview: “Even in the current residential real estate environment, the 75 million baby boomers entering retirement during the next decade will have a lasting effect on the housing industry.”

http://www.kansascity.com/business/story/485436.html

Boomers Ponder What To Do With Retirement Lump-Sums
Kathy Chu
www.courierpostonline.com

Overview: “Working 26 years in the coal mines allowed Jim Foster to save $500,000 for retirement. But when Foster retires this year, his financial work will only begin. Now he'll have to ‘manage’ that lump sum.”

http://www.courierpostonline.com/apps/pbcs.dll/article?AID=/20080212/BUSINESS01/802120317/1003/business

Top News from Today's "Boomiverse"

Unique Ways to Play the Baby Boomer Market
Donna Fuscaldo
www.foxbusiness.com

Overview: “When it comes to playing the baby boomer market, the usual suspects come to mind—health care and pharmaceuticals. But those industries aren’t the only ones that stand to benefit.”

http://www.foxbusiness.com/personal-finance/on-topic/article/unique-ways-play-baby-boomer-market_472043_50.html

Baby Boomer 'Brain Drain' Will Be a Slow Leak
Marianne Kolbasuk McGee
www.informationweek.com

Overview: “Even before the first wave of baby boomers began reaching retirement age, predictions of an impending brain drain looked pretty dire. About 50% of the federal government’s workforce was expected to retire over the next few years. Now, it looks like many of those people will be staying put longer.”

http://www.informationweek.com/blog/main/archives/2008/02/baby_boomer_bra.html

Discovering Second Acts In Sustained Working Lives
Marc Freedman
www.nytimes.com

Overview: “Marc Freedman has become the voice of aging baby boomers who are eschewing retirement for what he calls ‘encore careers,’ long periods of meaningful and sustaining work later in life. Mr. Freedman, who was one of the founders of Experience Corps, now runs Civic Ventures, an incubator of programs and ideas to redefine the second half of life. One of those programs, the Purpose Prize, gives monetary awards to entrepreneurial innovators over the age of 60 who have contributed to the social good.”

http://www.nytimes.com/2008/02/11/jobs/11shift.html?_r=2&ref=smallbusiness&oref=slogin&oref=slogin

Super Tuesday solidifies a revolutionary generational trend that has been in the works not only since Obama’s win in Iowa, but since the beginning of humanity. From the social scientist’s point of view, the struggle between Obama and Hillary is a sign of a healthy society regenerating itself organically.

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

BOOMj.com Names Baby Boomer Power Couples
www.centredaily.com

Overview: “Boomj.com (OTCBB:BOMJ), a Web-based niche lifestyle portal and social network serving more than 78 million Baby Boomers, today named the ‘Top 10 Baby Boomer Couples.’ This group, a result of the post-WWII baby boom, will continue to play a significant role influencing the shape of U.S. culture, policy and business.”

http://www.centredaily.com/business/technology/story/400294.html

Baby Boomers, Rejoice: You Can Have Your Flip-Flops and Support, Too
Jane Larson
www.azcentral.com

Overview: “Desert and beach dwellers love their flip-flops, but flip-flops don't always love folks with sore feet. A small Scottsdale company named Moszkito Inc. saw the problem and aims to solve it with Archy, its stylish line of sandals with built-in arch supports.”

http://www.azcentral.com/news/articles/0213sr-biz0214smallbiz-ON.html

Home Show's New Owners Target Boomers
www.bizjournals.com

Overview: “Albuquerque's largest home trade show has been acquired from Interact Productions by Lucas Productions, which plans to focus this year's show on the lifestyles of baby boomers.”

http://www.bizjournals.com/albuquerque/stories/2008/02/11/daily17.html

Top News from Today's "Boomiverse"

'60s Reflections
Paula Ganzi Licata
www.newsday.com

Overview: “‘When we were going through the '60s, it seemed extreme and I thought when we look back it won't seem as bad,’ said Barbara Braunstein, 59, a retired psychologist who lives in Westbury. ‘But reading it, it's still tumultuous. It was that intense.’”

http://www.newsday.com/business/ny-bzboom0216,0,1553077.story

Some Baby Boomers Struggle To Hear
www.ketv.com

Overview: “What's that? Pardon me? What'd you say? Do you know someone who asks you to repeat yourself? They may be part of a growing number of baby boomers living with hearing loss.”

http://www.ketv.com/news/15307306/detail.html

Boomer Retirement Will Impact Will Co. Labor Force
www.morrisdailyherald.com

Overview: “With the ongoing talk of growth and expansion in Will County, discussion regarding its aging and shrinking workforce is often set aside. According to a recent Workforce Indicator Report published by the Workforce Investment Board of Will County, it's time to pay attention and take action as the issue could impact the county's economy.”

http://www.morrisdailyherald.com/articles/2008/02/14/news/605fwill.txt

Top News from Today's "Boomiverse"

Baby Boomers Fuel 'Body Work' Industry
Francesca Jaorsz
www.indystar.com

Overview: “Physicians, tourism gurus and business experts say Hamilton County is becoming a draw for services that cater to a growing population of wealthy and well-educated baby boomers wanting to age with grace.”

http://www.indystar.com/apps/pbcs.dll/article?AID=/20080219/LOCAL0107/802200326/-1/LOCAL17

Baby Boomers Are Still Rockin'
Mike Mooney
www.modbee.com

Overview: “As baby boomers near senior citizenship, music remains a big part of their lives.”

http://www.modbee.com/local/story/214061.html

Who Will Pay For Long-Term Care?
www.mainetoday.com

Overview: “High turnover, worker shortages, low wages, unstable funding and hard, physical work are key issues plaguing employees at long-term care facilities in Maine. And this is just three years before the initial wave of baby boomers reaches full retirement age.”

http://kennebecjournal.mainetoday.com/news/local/1977303814.html

I’d just completed the FH Boom stump speech on Marketing to Boomers before an audience of healthcare administrators. In passing, I addressed some broad-stroke generalizations about how the various generations tend to act and interact in our workplaces.

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

Maine’s Aging Baby Boomers: Boomers Want More, State Needs to Prepare for Retiring Generation
Susan M. Cover
www.maintoday.com

Overview: “Bob Lorenz is a baby boomer who thinks people of his generation will expect more from government as they age. They'll want to go to elder college. They'll want universal health care.”

http://morningsentinel.mainetoday.com/news/local/1763950256.html

Cape Fear 2020: Baby boomers Retiring in Southeast
www.wwaytv3.com

Overview: “There are about 80 million baby boomers in the United States, and many of them are retiring here in the southeast. An estimated 15 million baby boomers will move to the southeast over the next 15 years. This region is already seeing the growth.”

http://www.wwaytv3.com/cape_fear_2020_baby_boomers_retiring_in_southeast/02/2008

Boomers: Beware Racing Hearts
www.upi.com

Overview: “Baby boomers beware, a racing heart could mean being one of the more than 2 million in the United States with atrial fibrillation, a doctor warns.”

http://www.upi.com/NewsTrack/Health/2008/02/19/boomers_beware_racing_hearts/6766/

Top News from Today's "Boomiverse"

Boomers, Parents Urged To Speak Up
Tom Kisken
www.venturacountystar.com

Overview: “Concerned about the lack of family discussions about aging, a seniors home care business commissioned a study asking 1,000 baby boomers across the nation what they struggle to talk about with their parents. The adult children listed erratic driving, hygiene, behavior that could be linked to dementia and their parents' financial resources.”

http://www.venturacountystar.com/news/2008/feb/21/boomers-parents-urged-to-speak-up/

Aging Boomers
www.mainetoday.com

Overview: “Growing older isn't just for those who are aging. In Maine, our aging population of baby boomers is an issue for employers, state and municipal governments, doctors, nurses, longterm care providers, non-profit organizations, family members, housing developers, lawyers, retailers, temp agencies, librarians and school administrators, among many others.”

http://morningsentinel.mainetoday.com/view/columns/4788731.html

Cruise Lines Offer Boomers Healthier Choices For Meals
Candice Choi
www.courierpostonline.com

Overview: “Sailing away on a cruise ship with a midnight buffet no longer means waving goodbye to your diet. Keeping with the times, cruise lines are promising spa-like cuisine alongside the buttery lobster and piles of crab legs. The hope is that lighter selections will lure health-conscious baby boomers and others who fear being trapped at sea with a 24-hour pizza bar.”

http://www.courierpostonline.com/apps/pbcs.dll/article?AID=/20080221/BUSINESS01/802210329/1003/business

You may recall from a previous blog that 100 plus is THE fastest-growing demographic…and that some social scientists are coining this “the age of the centurion.” I thought of this the other day, as I went on what I thought was to be a futile mission: to seek a birthday card for a happy 100-year-old.

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

States Seek To Stretch Working Years Of Baby Boomers About To Retire
Vittorio Hernandez
www.allheadlinenews.com

Overview: “Various states are seeking ways to delay the retirement of a large chunk of American labor force through policies and programs designed to keep baby boomers in the work place.”

http://www.allheadlinenews.com/articles/7010112101

Suicide Is A Tragedy - No Matter How Old The Victim Is
Janet Bagnall
www.canada.com

Overview: “If today is an average day, three Quebecers will kill themselves. Chances are they will be men. At least one will be age 50 or older. Tomorrow, same thing. And the next day. Year in and out, suicide exacts a terrible toll in this province.”

http://www.canada.com/montrealgazette/columnists/story.html?id=3180972e-3b14-47e0-bd76-853bbb6c8289

Baby Boomers Attracted To Vehicles That Blur The Line Between Cars And SUVs
Mark Savage
www.jsonline.com

Overview: “…[Now] the demographics of market-driving baby boomers seem to be pushing the market to crossovers. These are tall wagons that look more refined than the old family Country Squire or Bel-Aire of the 1960s.”

http://www.jsonline.com/story/index.aspx?id=720469

Top News from Today's "Boomiverse"

Nonprofits May Have Need For Baby Boomers To Fill Key Roles
Joan Cirillo
www.boston.com

Overview: “…I was in an audience last week listening to some of the issues around attracting and retaining good talent in the nonprofit industry when two of the four panelists mentioned hiring baby boomers to fill many of their senior or key openings.”

http://www.boston.com/jobs/news/articles/2008/02/24/nonprofits_may_have_need_for_baby_boomers_to_fill_key_roles/

The Web Gives Boomer Caregivers A Boost
Susan Chaityn Lebovits
www.boston.com

Overview: “Sites help them manage meds, schedules, family reminders.”

http://www.boston.com/business/technology/articles/2008/02/25/the_web_gives_boomer_caregivers_a_boost/

Earth Movers: Pitching Boomers Housing That Is Green As Their Hair Goes Gray
Stephanie I. Cohen
www.marketwatch.com

Overview: “Shea Homes, one of the nation's largest home builders, believes baby boomers are looking for communities that make an environmental difference.”

http://www.marketwatch.com/news/story/pitching-boomers-homes-green-their/story.aspx?guid=%7B9DEC1029-8E09-4160-ABDB-639EC0EFA55C%7D

In previous blogs, we have already dismissed such phrases as “she looks great for her age”, “still going strong” and “golden” from the marketer’s lexicon. Following an excellent webinar by Kurt Medina of Medina Associates, sponsored by IMMN , I am inspired to add graphic no no’s to the expanding list.

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

Digital Photo Help For Baby Boomers
Gregg Ellman
www.star-telegram.com

Overview: “A web site, Endless Years, designed for ‘Baby Boomers’ and digital photography has been launched.”

http://www.star-telegram.com/388/story/494103.html

New Website Tackles Travel For Baby Boomers
www.usatoday.com

Overview: “A new travel website has been launched for baby boomers at www.boomeropia.com.”

http://www.usatoday.com/travel/news/2008-02-26-boomer-travel-website_N.htm

For Baby Boomers, A Longer Ride Into The Sunset
Lisa Shidler
www.investmentnews.com

Overview: “Baby boomers will be hit with steep medical bills and many might need to keep working beyond age 65, according to a survey released last week.”

http://www.investmentnews.com/apps/pbcs.dll/article?AID=/20080225/REG/900214054/1031/RETIREMENT

Top News from Today's "Boomiverse"

Glut Of Baby Boomer Teachers On The Brink Of Retirement
Jonathan Cribbs
www.beaufortgazette.com

Overview: “Rhetta Bayne has been teaching for 29 years, and she could retire at any time. She's been to students' college graduations, and some of them have even named their children after her. She just attended a retirement seminar, and among her peers ‘retirement’ is sometimes a frequent discussion.”

http://www.beaufortgazette.com/local/story/204354.html

New Medical Advances Help Baby Boomers
www.kdka.com

Overview: “New medical advances are welcome news for the millions of baby boomers who are going older across the country. KDKA's Dr. Maria Simbra talked with some local experts about some new treatments for those boomers suffering from knee, eye and neck problems. For knee problems, a new minimally invasive approach is making replacement easier.”

http://kdka.com/seenon/baby.boomers.health.2.662848.html

Baby Boomers Confused About Medicare, According To Recent NAIC Survey
www.earthtimes.org

Overview: “The first waves of baby boomers turn 62 this year and begin claiming Social Security benefits. And, according to new research from the National Association of Insurance Commissioners (NAIC), many are confused about their post-retirement health insurance options, including their Medicare eligibility.”

http://www.earthtimes.org/articles/show/baby-boomers-confused-about-medicare-according-to-recent-naic-survey,292701.shtml

Leave it to those crazy kids over at South by Southwest to break every rule of marketing etiquette about boomers—and get away with it.

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

Quebec's Saddest Social Challenge
Janet Bagnall
www.canada.com

Overview: “If today is an average day, three Quebecers will kill themselves. Chances are they will be men. At least one will be age 50 or older. Tomorrow, same thing. And the next day. Year in and out, suicide exacts a terrible toll in this province.”

http://www.canada.com/ottawacitizen/news/story.html?id=a7f7ba7a-6fb3-410f-b701-61ec37d8a037

Management Is Not 'One Size Fits All'
www.reliableplant.com

Overview: “For the first time in many managers’ lives, four distinct generations – Veterans, Baby Boomers, Generation X and Generation Y – are working side by side, and bosses are just beginning to realize the severity of the situation. To maintain profitability and stability at your business, understanding age and style differences is critical to success.”

http://www.reliableplant.com/article.asp?pagetitle=Management%20is%20not%20'one%20size%20fits%20all'&articleid=10735

Retirement Trouble
Stacy Schultz
www.financial-planning.com

Overview: “A new study from Tiburon Strategic Advisors takes a broad look at consumer wealth, the pending baby boomer savings crisis and boomers' likely liquefaction of assets. Consumer Wealth, Liquefaction and the Retirement Income Challenge addresses the financial concerns and savings goals of consumers and consumer households in the U.S. today.”

http://www.financial-planning.com/asset/article/545901/retirement-trouble.html?pg=

Boomers are definitely going online—but how does their utilization of technology and social networks differ from younger generations?

What will it take to get Boomers to truly embrace all their cell phone features, such as texting and data access?

What kinds of products and services are being developed (and marketed) specifically with the Boomer market in mind?

What are the do’s and don’ts that marketers on the cutting-edge can share with you, using real world case histories?

"For the rest of today's blog, continue at The Boomer Blog"

Top News from Today's "Boomiverse"

Plan Now For A Boomer Retirement
Tara Weiss
www.forbes.com

Overview: “Lying in a hammock or perfecting the old golf game for 20 years might seem the ideal retirement to baby boomers at 3 p.m. on a hectic Wednesday, but it will likely lose its luster after a few years.”

http://www.forbes.com/leadership/2008/02/28/retirement-work-jobs-lead-careers-cx_tw_0228boomers.html

Retiring Boomers Urged To File Online For Benefits
Tim Simmers
www.insidebayarea.com

Overview: “Local Social Security offices are facing a crunch. The first wave of baby boomers is turning 62, and government officials are encouraging them to file for their benefits online. ‘The volume of retiring baby boomers in local offices is high,’ Social Security spokeswoman Linda Zamfino said. ‘The online process is easy and convenient, and those who use it get priority service.’”

http://www.insidebayarea.com/sanmateocountytimes/localnews/ci_8404518

Learn More About Baby Boomers, The Dominant Generation
www.gather.com

Overview: “Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Yankelovich actually coined the term ‘Baby Boomer’ back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled.”

http://www.gather.com/viewArticle.jsp?articleId=281474977270782