I can predict the biggest headline story for 2046: “First boomers turn 100.”
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Steve French and the good research folks at Natural Marketing Institute have issued their “Top 10 trends of 2007.” It’s an insightful list and well worth a look-see. But in regards to number 10 on the list—the item of highest interest to boomer-watchers—the better title would read: “Top Trend for 2046.”
Here’s how NMI describes what they’ve named “The Centurian Century,” “ Seniors living past 100, the fastest growing demographic group, raise critical concerns regarding society’s preparedness and ability to deliver the healthcare, insurance, social services and fiscal resources required to support the aging. Baby Boomers will be the first wave of older adults to lead a fundamental shift in the demographic structure of the nation, altering the products and services catering to these aging Boomers. Significant changes are ahead in retailing, product offerings, packaging solutions, as well as the financial services, long-term healthcare and retirement options necessary to manage the Longevity Factor.”
For more information, visit www.nmisolutions.com.
Carol Orsborn