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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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« Top Trend for 2046 | Main | FH Boom Daily Digest-Jan. 10, 2008 »

FH Boom Daily Digest-Jan. 9, 2008

Top News from Today's "Boomiverse"

Around 50, Some Boomers Rediscover Their Radical Roots
Shannon Proudfoot
www.canada.com

Overview: “At a dinner party overflowing with accomplished professionals, someone leaned across the table to ask Julia Moulden what she'd been up to. When she replied she was reinventing herself and everyone within earshot tuned in, she knew she'd hit a nerve.”

http://www.canada.com/montrealgazette/news/story.html?id=ecd123aa-3b9a-41ee-888d-af1caa2ae7a3


No Country for Young Men
Megan McArdle
www.theatlantic.com

Overview: “The Baby Boomers’ retirement will change the texture of society in ways we’ve scarcely begun to contemplate. A dispatch from America’s coming silver age.”

http://www.theatlantic.com/doc/200801/aging-boomers

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