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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ Events

« FH Boom Daily Digest-Jan. 30, 2008 | Main | Boomer Health Snapshot 2008 »

FH Boom Daily Digest-Jan. 31, 2008

Top News from Today's "Boomiverse"

60 Is the New 40
Colleen Paulson
www.fool.com

Overview: “Have you seen Ameriprise Financial's (NYSE: AMP) latest commercials featuring Dennis Hopper? Dressed in a sharp black shirt with the Spencer Davis Group's ‘Gimme Some Lovin’’ playing in the background, Hopper tells boomers preparing for retirement: ‘Your generation is definitely not heading for bingo night.’”

http://www.fool.com/investing/general/2008/01/29/60-is-the-new-40.aspx


Companies Hiring More College Graduates to Replace Baby Boomers
Nora Gathings
www.wsbt.com

Overview: “The job outlook is bright for college graduates. Employers say this is the healthiest job market, offering the most jobs in three years. Many of the new hires will be replacing Baby Boomers who are approaching retirement.”

http://www.wsbt.com/news/local/15047781.html


Boomers: Feeling Young or Fooling Themselves?
www.cnnmoney.com

Overview: “Energizer(R) survey reveals Boomers feel young, but often ignore important health issues; company teams with fitness expert Denise Austin to launch nationwide program.”

http://money.cnn.com/news/newsfeeds/articles/prnewswire/AQTH01331012008-1.htm

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