Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
Read More

Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest-Jan. 25, 2008 | Main | FH Boom Daily Digest-Jan. 29, 2008 »

FH Boom Daily Digest-Jan. 28, 2008

Top News from Today's "Boomiverse"

Boomers' Car Tastes 'All Over Ballpark'
Dan Jedlicka
www.suntimes.com

Overview: “Baby boomers don't buy cars the way their parents did. They aren't loyal to any brand as were their parents because there's a large variety of vehicles to choose from and leasing makes it easy to switch from one to another.”

http://www.suntimes.com/business/currency/762220,CST-FIN-c-carboom28.article


Thousand Oaks Surveys Area's Seniors and Baby Boomers
Rachel McGrath
www.venturacountystar.com

Overview: “City preparing for 'huge age wave' in need of services.”

http://www.venturacountystar.com/news/2008/jan/28/thousand-oaks-surveys-areas-seniors-and-baby-f-f/


Baby Boomers Heading Back to College
Bob Moos
www.timesargus.com

Overview: “Downsized and depressed, Leigh Hoes was approaching 50 and wondering what to do with the rest of her work life. Then one day, as she leafed through a course catalog that had arrived in the mail from Richland College in Dallas, the idea came to her.”

http://www.timesargus.com/apps/pbcs.dll/article?AID=/20080127/BUSINESS/801270343/1006/BUSINESS

TrackBack

TrackBack URL for this entry:
http://www.theboomerblog.com/mt/mt-tb.cgi/505.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)