Top News from Today's "Boomiverse"
The Next Housing Crisis: Aging Baby Boomers
www.seattlepi.com
Overview: “America should be bracing itself for the end of the ‘generational housing bubble,’ according to a new study by Dowell Myers and SungHo Ryu of the University of Southern California. As the country's 78 million baby boomers retire, the report argues, the housing market will change dramatically.”
http://seattlepi.nwsource.com/opinion/347893_boomonline19.html
When Retirement Collides With Reality
Phyllis Korkki
www.nytimes.com
Overview: “Retirement is around the corner, and although you are fairly well prepared for it financially, you are starting to wonder what you will do with all that free time.”
http://www.nytimes.com/2008/01/20/jobs/20career.html?_r=1&ref=business&oref=slogin
Marketers Ready to Address 45% of Super Bowl Audience
Sarah Mahoney
www.mediapost.com
Overview: “While a woman-friendly Super Bowl may sound as farfetched as, well, Eli Manning getting a ring, Super Bowl XLII is shaping up to be one of the girliest TV events in some time--and maybe, for some time to come.”
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=74770&Nid=38499&p=920976