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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« The Future of Giving | Main | FH Boom Daily Digest-Jan. 24, 2008 »

FH Boom Daily Digest-Jan. 23, 2008

Top News from Today's "Boomiverse"

Baby Boom Generation: How Are the Boomers Blooming?
Pat Hein
www.morrissuntribune.com

Overview: “As I stood in an office recently, I noticed that the majority of the staff appeared to be in the same age category as I am -- the Baby Boomer generation. I went home to my trusty computer and began researching the baby boomers. Here's what I found.”

http://www.morrissuntribune.com/articles/index.cfm?id=12661§ion=homepage


There Are Other Ways to Look at the Baby Boomer Issue
www.mansfieldnewsjournal.com

Overview: “Baby Boomers, that energetic, self-enamored generation born between 1946 and 1964, have earned a reputation for learning the most, earning the most and spending the most of any generation in American history.”

http://www.mansfieldnewsjournal.com/apps/pbcs.dll/article?AID=/20080123/OPINION02/801230303


One for the Boomers
Jackie Bridges
www.shelbystar.com

Overview: “Baby Boomers are getting older, and the one thing they don’t want to be called is ‘seniors,’ said representatives of the Neal Senior Center in Shelby and the Patrick Center in Kings Mountain.”

http://www.shelbystar.com/news/center_28203___article.html/patrick_boomers.html


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