Top News from Today's "Boomiverse"
Will Aging Boomers Lose Benefits?
Sue Kirchhoff
www.usatoday.com
Overview: “Baby boomers grew up skeptical of authority, so it's hardly surprising that some of them doubt the government will deliver the full Social Security and Medicare benefits it has promised.”
http://www.usatoday.com/money/perfi/retirement/2008-01-16-boomer-future-benefits_N.htm
How to Attract the Baby Boomer Market
Karla Freeman
www.webcpa.com
Overview: “Today’s Baby Boomers are a marketer’s dream come true. But if you want a share of the $3 trillion that this market has as disposable income, slick ads and catchy jingles will only take you so far. To really appeal to this market of over 78 million people, you need to go beyond traditional marketing and consider the Boomers’ real needs.”
http://www.webcpa.com/article.cfm?articleid=26412
Volunteerism Booming
Lisa Curtis
www.gmtoday.com
Overview: “Their sheer numbers have influenced generations of music, politics, consumer marketing and public policy. And now Baby Boomers are having an impact on another important aspect of society as they flock in record numbers to serve as volunteers.”
http://www.gmtoday.com/news/local_stories/2008/Jan_08/01152008_08.asp