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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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FH Boom℠ Events

« The Boomer Vote, Part Two | Main | FH Boom Daily Digest-Jan. 16, 2008 »

FH Boom Daily Digest-Jan. 15, 2008

Top News from Today's "Boomiverse"

Aging Baby Boomers and Seniors are at Risk for HIV
P.J. Huffstutter
www.chicagotribune.com

Overview: “Jane Fowler thinks it's about time college students had ‘the talk’ with their grandparents. She doesn't mean grandmothers and grandfathers explaining the facts of life. She wants kids to explain safe sex to their elders.”

http://www.chicagotribune.com/features/lifestyle/health/chi-0115_health_sensex_rjan15,1,7740430.story


Goodbye Office, Hello Fun: Some Baby Boomers Choosing to Retire
Charlotte Ferrell Smith
www.dailymail.com

Overview: “After 34 1/2 years with the U.S. Postal Service, Tim Meisner is starting 2008 with a new agenda.”

http://www.dailymail.com/Life/200801140175


Leisure Time Won't be the Same for Baby Boomers
Charlotte Ferrell Smith
www.dailymail.com

Overview: “As baby boomers retire, the ‘time crunch’ economy will switch to focus on leisure, according to writer and economist Linda Nazareth.

http://www.dailymail.com/Life/200801140176

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