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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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FH Boom Daily Digest-Jan. 4, 2008

Top News from Today's "Boomiverse"

The Boomers Hit 62
Justin Fox
www.time.com

Overview: “Yes, they'll drain Social Security by 2041. But the money problems will begin long before then.”

http://www.time.com/time/magazine/article/0,9171,1699875,00.html


When the Old and Young Collide at Work
www.forbes.com

Overview: “If it is hard to get people from various generations to reach any agreement, it is even harder to do so within a corporation. Cristina Simón, professor at the Instituto de Empresa in Madrid, Spain, has identified and analyzed the four generations that currently make up the corporate workforce.”

http://www.forbes.com/entrepreneursmanagement/2008/01/03/baby-boomer-generation-ent-manage-cx_kw_0103whartonage.html


Home Health Care Provider Waits Patiently for Boomers to Age
www.money.cnn.com

Overview: “Amedisys' emerging market is one of the nation's biggest and most mature. Just don't call it old. Silver, perhaps, or senior, but not old. But America's baby boom generation -- a massive wave of almost 80 million Americans rapidly approaching retirement age -- doesn't take kindly to being labeled over the hill.”

http://money.cnn.com/news/newsfeeds/articles/newstex/IBD-0001-22025396.htm

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